From Waste to Design: How UpKel Is Rethinking Plastic Recycling in Kyrgyzstan

In Kyrgyzstan, much of the country’s plastic waste remains unsorted and ends up in landfills, while recycling infrastructure is limited. A growing number of local initiatives are treating discarded plastic as a usable material. One of them is UpKel, a circular design project that turns plastic waste into custom accessories and home decor. The Times of Central Asia spoke with UpKel founder Chinara Sultanalieva about plastic recycling in Kyrgyzstan and how design and local production can support a circular economy. She also discussed the obstacles holding back the sector. TCA: Tell us a bit about UpKel. How did the project start, and when did you realize you wanted to work in plastic recycling? Chinara: For almost 10 years, I worked in the corporate sector. I liked my job. I analyzed complex financial, management, and economic data and presented it to lenders, investors, and local communities. I also prepared sustainability reports, which let me see how the value created by a business could be distributed in the interests of employees and affected communities. Still, I always wanted to do something more meaningful. In 2019, I was selected to take part in the Community Solutions Program in the U.S. and spent four months at an environmental NGO in Seattle, Washington. I was struck by how much importance is placed there on environmental protection and public health, and by how local organizations support environmental initiatives and, importantly, keep people informed about upcoming changes in legislation. I was also impressed by the waste management system in the U.S. For example, Washington state alone had more than 80 organic waste recycling facilities. In one nearby city, compost was made from sludge produced by the wastewater treatment system, and the local zoo composted animal manure. I was especially interested in composting toilet systems, which I later introduced in Kyrgyzstan. At the same time, I understood that working directly with organic waste would be difficult and would likely face resistance from society. So I decided to start with plastic waste recycling. Plastic is visible, easier to measure, and recycling markets for it already exist, unlike for organics or mixed materials. Also, with this material, even a small-scale production operation can create a local circular economy without needing heavy industrial infrastructure. TCA: Why did you choose plastic specifically, and how did the UpKel model take shape? Chinara: Plastic waste remains a major part of environmental pollution. It is highly visible and can take hundreds of years to break down, possibly even longer than current estimates suggest. I was already familiar with the international Precious Plastic movement and had visited Rocket Plastic in Almaty, which operates on that model. So after returning to Kyrgyzstan, I founded the public foundation EcoFem to promote responsible resource use and gender equality. With support from a U.S. Embassy grant, I launched the country’s first workshop producing items from recycled plastic based on the Precious Plastic model. The workshop was set up to process four types of plastic waste. There are seven plastic categories...