Kazakhstani AI Creator Alissa Kamorskaya on the Rise of AI Animation

Kazakhstani model and AI content creator Alissa Kamorskaya runs Chudno, a school and agency specializing in AI-generated content. Kamorskaya began publishing AI cartoons in February 2026, and one of her videos has since received more than 30 million views on Instagram. The Times of Central Asia spoke with her about the rise of AI animation and the role of social media algorithms in driving views. TCA: You began creating AI cartoons before the format became widespread in Kazakhstan. Why do you think your most-viewed video attracted such a large audience? Alissa: I think several factors played a role. One was that when I made my most-viewed cartoons, almost no one in the post-Soviet space was using this format. I posted my first one on February 3 this year. I wanted to tell my followers how I met my husband, but I simply didn’t have any video footage to illustrate it, so I decided to turn it into a cartoon. The views quickly took off, my social media audience started growing, and I realized it was a very promising niche. AI cartoons have now become hugely popular. You can see animated videos recommended on social media getting as many as 100 million views. They have spread across social media so quickly that it feels as though AI cartoons have been around for a long time. In reality, broadly speaking, they have only been this widespread for about six months. TCA: Why does animation work so well with a mass audience? Alissa: I think it’s because animation is almost universal. Very often it doesn’t need words at all. A cartoon can be understood by someone of any age, from any country, speaking any language. Someone could be sitting somewhere in Cambodia, see the video, and still understand what is happening. So the potential audience for this kind of content is enormous. TCA: Do you see that in the geographic breakdown of your audience? Alissa: I analyzed the statistics for several videos and noticed that a lot of viewers come from Turkey and Iran. I think that is partly connected to how my characters look. They have dark hair and darker skin, so viewers in those countries may find them more familiar-looking. I often see comments in Turkish under the videos, and I can tell that people recognize themselves in these characters. Visual identification is very important here. It works much like it does in movies, or when we were children and picked a favorite character and said, “I’ll be this one.” We want to recognize ourselves in characters and identify with them. TCA: Before AI animation, you ran a conventional blog for about five years. Why did cartoons change things so dramatically? Alissa: I had been blogging for about five years, constantly filming myself, and my audience barely grew. For several years, my follower count stayed at around 3,000. Everything changed only when I switched from making what I personally liked to what interested a much wider range of people. I used...