Social Media - The Times Of Central Asia

Viewing results 1 - 6 of 45

Kazakh Language

How Social Media Is Turning Kazakh Language Into A Form Of Self-Expression for Gen Z

Not long ago, for many of Kazakhstan's urban teenagers, the Kazakh language sounded like something between a school subject, a family obligation, and an official norm. They studied it, took tests in it, heard it in classrooms, in the news, and in the speech of older generations. But on TikTok, Instagram, and Threads, Kazakh is increasingly living a different life: as the language of memes, stories, self-irony, flirting, debates, local humor, and personal expression. It is no longer only a question of: “Do you know Kazakh?” For Generation Z, another question is becoming more important: “Can you be yourself in Kazakh?” Social media, fast, visual, and sometimes chaotic, has become the space where the Kazakh language stops being merely a symbol of “correctness” and turns into a tool for self-expression. According to DataReportal’s Digital 2026: Kazakhstan report, Instagram in Kazakhstan had an advertising reach of 13.1 million users in late 2025, while TikTok reached 16.9 million users aged 18 and older. TikTok’s ad reach was equivalent to 86.5% of the local internet audience. These figures do not equal the exact number of active users, but they show the scale of the platforms where young people today see, hear, and produce language. From “I have to know it” to “I want to speak it” The Kazakh language in Kazakhstan has long been growing both demographically and symbolically. According to the 2021 census, more than 13 million people, or around 80% of the population over the age of five, know the state language, while almost half of the population uses it daily. But there is a large gap between “knowing a language” and using it in one’s personal digital life. Social media is helping to close that gap. On Instagram, a teenager can follow a page with memes about grammar. On Threads, they can write a post about feeling shy speaking Kazakh in Almaty, and suddenly see hundreds of similar stories. This is where the shift lies. In the digital environment, Kazakh is no longer only a language of assessment. It is becoming a language of process: living, not always perfect, but personal. Instagram: grammar as visual style One of the most visible examples is Qazaq Grammar. The project grew around Instagram and has done something that once seemed almost impossible: turning linguistic rules and nuances into visual, meme-like content. Its Instagram page has quickly amassed more than 89,900 followers. Qazaq Grammar matters precisely because of its digital format. It does not try to replace a textbook, but it makes the language part of the everyday feed. A user may not sit down specifically to “study Kazakh,” but they may come across a post about a common mistake, send it to a friend, or remember the rule while texting. In this way, grammar stops feeling like a chore and becomes a small fragment of daily content. The project’s feed includes explanations of common mistakes, word usage, Kazakh orthography, humorous observations about mixed speech, and posts about how the language is changing in...

TCA Interviews

From Almaty to Bali: Two Cyclists from Kazakhstan on Their Bicycle Journey

Alina and Maksim Pak, a young married couple from Almaty, have spent several months cycling from Kazakhstan to the Indonesian island of Bali, a journey of more than 8,000 kilometers across multiple borders. Their daily updates on Instagram have drawn widespread attention, turning them into social media personalities. The Times of Central Asia spoke with them about how they embarked on the journey, the challenges they faced, and how the experience has changed them. TCA: Cycling from Almaty to Bali sounds bold. Do you remember the moment when the idea became a plan? Who initiated it? Maksim: It’s been my dream since childhood back when I used to ride a BMX bike. I thought about it a lot, but it always seemed impossible. Then one day I realized: if not now, then when? Alina initially thought it was a joke, but eventually I convinced her. We mapped out the route in just three or four days, and preparation took 45 days. We found sponsors, posted videos every day, learned blogging along the way, and gradually gained support from people. [caption id="attachment_48398" align="aligncenter" width="225"] @instagram.com/alina_pakk[/caption] TCA: Were you scared at all? Alina: Very much so. But not on the road, at the beginning, during preparation. We had almost nothing, no proper gear, no clear plan, no certainty that it would work. It felt like we physically wouldn’t even be able to start, too many “buts” and too few resources. But every day we sat down and visualized how we would travel, what we would eat, who we would meet. The fear was there, yes. That’s exactly why we went. If it’s not scary, then the goal isn’t big enough. TCA: What does a typical day on the road look like? Are all days different? Maksim: Our routine formed quite quickly. We wake up around 7 a.m., nature doesn’t let you sleep longer, especially when the tent is in the sun. We have breakfast, pack up, and by 9 a.m., we’re already cycling. The first stretch is about three hours, then we take a mandatory lunch break and rest for an hour or so, otherwise the body doesn’t recover. After that, we ride again until 5 or 6 p.m., depending on how we feel and the road conditions. When we find a place to stop, we set up the tent, and then the second shift begins: we work, editing videos and replying to messages. The day ends around 10 p.m. And yet every day is completely different, new cities, new people, new landscapes. It never gets boring. TCA: You’ve already cycled through China, Vietnam, Thailand, and are now in Malaysia. Which country surprised you the most? Are people the same everywhere? Maksim: Honestly, every country surprised us in its own way. It’s impossible to single one out. In some places it’s the nature, in others the food, in others the way people treat strangers. Overall, people are very similar everywhere, despite different languages and cultures. Everyone has the same concerns, work, family,...

Chess

Beyond the Magnus Selfie: Kazakhstan’s Alua Nurman Climbs the Chess Ranks

Kazakhstani chess player Alua Nurman attracted attention on social media after taking a selfie with top-ranked Magnus Carlsen at a tournament. However, some chess analysts suggest that greater attention should be paid to her recent success on the board. This year, 18-year-old Nurman was awarded the International Master (IM) title by FIDE, the international governing body of chess. She previously held the lower-ranking Woman Grandmaster title. Nurman delivered strong performances at the Prague International Chess Festival in late February and early March, and again at the Agzamov Memorial tournament in Tashkent, Uzbekistan, where she defeated American grandmaster Brandon Jacobson, whose classical chess rating is about 2,590. Her rating has increased by around 65 points to more than 2,440 as a result of her recent results. The International Master title requires a rating of at least 2,400. “Alua didn't just take a selfie w/ Magnus, she also earned the IM title, had the best tournament performance of her career, got her highest-rated win ever, & became No. 1 in the girls' junior rankings!” Women’s Chess Coverage, a social media account focused on women’s chess, said on X. FIDE defines juniors as players under 20. Nurman is Kazakhstan’s second-ranked female chess player after Bibisara Asaubayeva, who is currently competing in the FIDE Women’s Candidates Tournament in Cyprus. The selfie was taken on April 2, just before Nurman and Carlsen played at the Grenke Freestyle Chess Open in Karlsruhe, Germany. Nurman asked for a selfie, and Carlsen obliged. The Kazakhstani player then put her phone in her bag. After a moment, Carlsen got up and told a tournament official that Nurman had a phone, and it was confiscated for the duration of the game. FIDE generally prohibits players from having electronic communication devices during matches because of concerns about cheating. The selfie incident occurred before the start of the match, which the Norwegian won. Nurman was delighted with the experience of playing Carlsen, who is widely considered one of the best chess players of all time. “Dream come true!!” she said on Instagram. It was, Nurman added, a “truly enjoyable game.”

Internet Regulation

Kazakhstan Plans to Introduce Social Media Monitoring

Kazakhstan plans to introduce a system for monitoring the information space in order to identify illegal online content. This was reported by the country’s Financial Monitoring Agency (FMA). The agency has drafted rules on monitoring the information space aimed at detecting unlawful content, including on the internet, and enabling subsequent measures to restrict access to it. The draft document has been published on the Open Regulatory Acts portal. According to the proposal, monitoring would cover information published in open sources, including websites, social networks, messaging platforms, mass media outlets, and other information and communication channels. The Financial Monitoring Agency would be responsible for carrying out the monitoring. If unlawful content is identified, the agency would be able to initiate further response measures. “If the posting of illegal content is established, the authorized financial monitoring body, within the limits of its competence and in the presence of signs of a criminal offense, shall take the measures provided for by the country’s criminal procedure legislation,” the document states. If no signs of a criminal offense are found, the materials would be forwarded to other authorized bodies in order to hold the authors administratively liable. In both cases, if criminal or administrative violations are identified and the materials fall under restrictions established by Kazakhstan’s legislation or by court decisions that have entered into force, the agency would notify the authorized body responsible for mass media regulation. Following such notification, a decision could be made to block the relevant content. These notifications would be transmitted through the state information system. The draft rules were prepared on the basis of subparagraph 15 of Article 16 of the Law “On the Prevention of Offenses,” adopted on December 30, 2025. The new regulations are expected to take effect once the relevant normative legal act enters into force. According to the Financial Monitoring Agency, the introduction of the monitoring system is intended to improve the effectiveness of crime prevention in the digital environment. The rules are also expected to establish a clearer mechanism for interagency cooperation in identifying and restricting illegal online content. The Times of Central Asia previously reported that Kazakhstan outperformed several post-Soviet countries in the 2026 global internet freedom ranking published by the research agency Cloudwards, although within Central Asia it ranked behind Tajikistan and Kyrgyzstan.

Social Media

Opinion: Tajikistan Narrows Online Extremism Liability — Debate Intensifies in Uzbekistan

Tajikistan’s Prosecutor General has reported a decrease in terrorist and extremist crimes. Officials attributed the decrease to the easing of penalties for “likes” and shares on the internet, which came into force in early May 2025, when the authorities stated that “liking” certain types of online materials and sharing them on social networks would no longer, in themselves, constitute a criminal offense. From 2018 onward, criminal liability was applied to the distribution, storage, or public endorsement of materials deemed extremist or prohibited. According to human rights groups, more than 1,500 Tajiks were imprisoned under the policy. Following recent changes, however, Prosecutor General Habibullo Vohidov said the number of terrorist and extremist crimes had decreased by more than 23%, by 314, compared to 2024. According to Reuters, the clarification applies to online materials deemed extremist or terrorist in nature; “likes” or shares of such content would no longer automatically trigger criminal liability. The recent changes implemented in Tajikistan have led to heated discussions among the public in Uzbekistan, where liability for online “likes”, posts, and comments continues. International organizations have for years characterized Uzbekistan’s enforcement of online speech provisions as a form of pressure on freedom of expression. In Uzbekistan, enforcement previously focused primarily on materials related to extremism and terrorism, but legal changes in 2021 introduced criminal liability for online “discrediting” of the president and state authorities. Local activist Rasul Kusherbayev wrote the following on his Telegram channel: “This issue is urgent for us, too. Law enforcement agencies, which lack the ‘nerve’ to punish officials who are illegally destroying the property of citizens, are not ashamed to hold citizens liable for a ‘like’”. Some observers argue that Uzbekistan’s legislation is more regulated compared to that in Tajikistan. While liability for prohibited content had been established in Tajikistan, the exact list of prohibited materials was not consistently disclosed. In Uzbekistan, however, this list has been regularly updated and publicly announced in recent years. Article 244.1 and the Prohibited List Draft decisions related to prohibited information have appeared in Uzbek legislation since the 1990s. Documents regarding information policy signed in March 1999 on the Lex.uz website speak about banned information. However, what was included in this list was not announced in open sources in Uzbekistan for years. The draft law on disclosing the list to the public was signed in 2014. Publicly available information about the evidentiary basis for earlier cases remains limited. The list of social network accounts and sites prohibited in Uzbekistan was last updated in January 2026. Around 1,600 channels, pages, and materials were included in the list. Specifically, it includes 249 pages and channels on Facebook, 790 on Telegram, 265 on Instagram, 167 on YouTube, 36 on the Odnoklassniki social network, and 53 on TikTok. Materials in audio, video, and text formats on websites and social networks were included. Although the list is publicly available, questions have arisen regarding its comprehensibility and clarity. Observers argue that the breadth of the list risks encompassing ordinary religious and political expression. Activists emphasize...

Kazakh Startup Higgsfield AI: From “Unicorn” to Racism and Sexism Scandal

In October 2025, the Kazakh startup Higgsfield AI officially joined the ranks of “unicorns” – companies valued at more than $1 billion. The rapid growth continued: by early 2026, the platform had surpassed 15 million users, and its annual revenue approached $200 million. From the outset, the project targeted the international market. Although its headquarters is registered in San Francisco, Kazakh engineers play a significant role in its development, and the startup is a participant in the Astana Hub program. For many observers, the emergence of the first Kazakh “unicorn” symbolized the country’s transition to a new stage of technological development, attracting the attention of global investors and stimulating the domestic IT sector. However, the company’s rise was soon overshadowed by controversy. By early 2026, Higgsfield found itself at the center of an international scandal. Media reports and social media discussions cited allegations of aggressive advertising, opaque subscription practices, and, more worryingly, promotional content containing racist and sexist messages. Approximately 85% of its users were marketers utilizing the service to create advertising videos, a factor that significantly contributed to its rapid scaling. In Kazakhstan, the development was widely presented as a national achievement. However, questions soon emerged regarding the company’s business practices. Shortly after achieving unicorn status, Higgsfield faced a wave of user complaints, primarily concerning subscriptions and refunds. During major promotional campaigns, including “Black Friday” discounts of up to 65%, reducing the monthly price to $25, customers were promised unlimited access to advanced models. However, many users later reported a sharp decline in video generation speed after payment. According to these accounts, the application became difficult to use without purchasing additional credits, despite advertised “unlimited” access. The company attributed the disruptions to bot attacks, stating that tens of thousands of fake accounts had been blocked, and that approximately $1.35 million had been refunded to legitimate users due to service issues. In December 2024, the situation escalated when users reported widespread account suspensions without prior notice. The peak occurred on December 25-26, when clients with Russian IP addresses were reportedly restricted. Affected users lost not only access to paid services, but also the ability to download previously created content. Initially, the company did not publicly comment. It later stated that the suspensions were linked to suspicious payment activity and anti-bot measures. Additional criticism focused on alleged “dark patterns” in subscription management. Users claimed that payments were processed instantly, while subscription cancellation was difficult or technically inaccessible. On social media platforms, users compiled complaints alleging unfair practices, and warning others about what they described as a problematic business model. Under mounting pressure, Higgsfield reinstated certain accounts and issued refunds. Controversial Marketing: Racism and Sexism Allegations Particular criticism targeted the company’s marketing strategy. In early 2026, reports emerged that Higgsfield’s marketing team had distributed ready-made promotional materials to content creators, including videos that allegedly contained racist and sexually explicit language inserted into the voices of well-known cartoon characters. According to media reports, some clips included racially charged phrases and statements widely perceived...