How Kazakhstan’s Animation Industry: An Interview with an ARA Studios Co-Founder

Kazakhstan’s animation industry is gradually developing despite a number of persistent challenges. The Times of Central Asia spoke with Bakytzhan Shabdukarimov, co-founder of ARA Studios, about how the team was formed, the difficulties animators face today, and how he views the future of the industry. TCA: How did the idea to create ARA Studios come about? Bakytzhan: The studio has two co-founders: Bakytzhan Shabdukarimov, that’s me, and Meirzhan Sandybay. The idea first emerged in 2017, and the studio was officially established in 2018. Before that, we worked on the project Shyraq. Last year, we had to disband most of our team after joining the animated series Säbi for the Balapan TV channel. That’s when we began transitioning to 3D projects. Originally, the studio focused more on 2D, while I personally worked in 3D. Over time, we fully shifted toward 3D production. TCA: Who is behind the studio and how many people are on the team? Bakytzhan: Right now, the core team is essentially just the two of us. But last year, we had more than 20 people. Unfortunately, projects and orders suddenly stopped, and it became difficult to maintain a large staff. So we switched to a new format, an online studio. We used to rent an office and maintain a large in-house team, but that has recently become too challenging. Now our team works remotely, and we come together when we take on larger projects. TCA: Which projects do you consider the most important? Bakytzhan: Of all our projects, Maqta Qyz remains the most important because it’s our flagship and we continue to develop it. But in reality, all our projects matter to us; each one has contributed to our growth and given us valuable experience. Our YouTube channel is active, and we’ve gained around 7,000 subscribers organically, without advertising or targeting. We plan to keep releasing new episodes and possibly expand into merchandise in the future. TCA: How is the animation industry developing in Kazakhstan today? Bakytzhan: Honestly, I haven’t been closely following all industry developments lately, but from what I can see, progress is slow. The industry remains relatively small; there is hardly a fully developed market. Most studios either work on government commissions from the Ministry of Culture or collaborate with “Qazaq Animation,” which allocates funding annually for short films, with the aim of developing them into larger projects. Other studios, including independent teams, focus on commercial work, advertising both domestically and internationally, as well as short films. At the same time, we do have strong 2D and 3D specialists and talented teams. TCA: Is there any support for animation studios? Bakytzhan: Yes, there is some support. As I mentioned, part of it comes through “Qazaq Animation.” There is also a new creative fund being launched that will support not only animation but the broader creative industries, film, music, and dance. Private funds are also emerging. For example, there are initiatives involving private investors and financial institutions. However, they mostly invest in feature live-action films. I’ve...