Kazakhstan Tourism Investment Tops $4.8 Billion as Arrivals Rise

Kazakhstan recorded more than $4.8 billion in tourism investment in 2024 and 2025. Current projects include new hotels and mountain resorts, while the government is upgrading transport links to tourist areas as foreign visitor numbers rise. Investment in tourism reached 947.5 billion tenge ($2.08 billion) in 2024 and rose to 1.26 trillion tenge ($2.75 billion) in 2025. Kazakhstan has 328 tourism projects under way worth about 1.3 trillion tenge, or roughly $2.85 billion. These include new Hilton and Mandarin Oriental properties, as well as an expansion of the year-round Oi-Qaragai mountain resort near Almaty. The government expects the projects to create 25 new international-standard hotel complexes and around 10,000 permanent jobs. Revenue from hotels and other registered accommodation facilities also rose from 229 billion tenge, or roughly $500 million, in 2023 to 350.6 billion tenge, or about $770 million, in 2025. In the first quarter of 2026, the figure rose 13.9% year-on-year. Kazakhstan is also trying to extend the tourism season through year-round mountain tourism and a growing events calendar. Kazakhstan received 15.7 million foreign visitors in 2025, of whom authorities classified 11.1 million as tourists because they stayed in the country for more than one day. Spending by foreign visitors in the country totaled about $2.9 billion. Around 1.43 million foreign visitors used registered hotels and other accommodation facilities, although the figure excludes those staying with relatives or friends and those using unregistered accommodation. From Football to the World Noman Games The 2025 UEFA Champions League match between Almaty’s Kairat and Real Madrid attracted more than 5,000 foreign visitors to the city. Fans arrived from China, India, Russia, Spain, the United Kingdom, Japan, and other countries. Kairat reached the league phase of the Champions League in 2025/26 but was eliminated in the third qualifying round this season, making the Real Madrid match a one-time attraction rather than a recurring source of visitors. Concerts offer a more repeatable version of the same model, with Jennifer Lopez and the Backstreet Boys performing in Almaty in 2025 and Deep Purple, Megadeth, Ricky Martin, and Enrique Iglesias following in 2026. Cirque du Soleil performances and major music festivals have also become part of the city’s events calendar. According to Mastercard, spending on international cards in Almaty during the Kairat-Real Madrid match rose 16% compared with the average for the two weeks before and after the event. It rose 11% during the Jennifer Lopez concert and 3% during the Backstreet Boys concert, while spending on Mastercard cards issued in Spain rose 81% during the Real Madrid match. The Jennifer Lopez concert attracted around 7,000 foreign spectators from 35 countries. Authorities estimated their direct tourism spending at more than 5 billion tenge, or roughly $11 million. The fifth World Nomad Games in Astana in 2024 attracted international visitors and extensive global coverage. Organized tours from the United Kingdom had sold out before the competition opened. Neighboring Countries Still Dominate Arrivals In the first half of 2026, Kazakhstan reported around 7 million foreign arrivals. The largest...

Comic Con Astana 2026 Draws Game of Thrones and One Piece Stars

Comic Con Astana returned to Kazakhstan’s capital from August 6 to 9, with stars from Game of Thrones and Netflix’s One Piece among the headline guests. The event followed a record year in 2025, when the festival attracted more than 75,000 visitors, including over 10,000 from abroad. Held at Barys Arena and the Alau Ice Palace, the fifth edition of the festival drew fans of film, television, games, comics, and anime for autograph sessions, actor meetings, cosplay competitions, and gaming. [video width="360" height="640" mp4="https://timesca.com/wp-content/uploads/2026/08/7641361931360792851.mp4"][/video] Among the biggest names at this year’s festival was Danish actor Nikolaj Coster-Waldau, who played Jaime Lannister throughout all eight seasons of HBO’s Game of Thrones. The series has a history at Comic Con Astana. Pilou Asbæk, who played Euron Greyjoy, was the main international guest at the inaugural event in 2019, when demand for information briefly crashed the festival website. Other international guests in 2026 included Iñaki Godoy and Taz Skylar from Netflix’s One Piece. South Korean K-pop group Kandis also appeared after gaining recognition among Kazakh audiences through Silk Way Star. The group attracted further attention by performing Orda’s Kesh Meni in Korean and took the Comic Con stage on August 9. Cosplay was another major part of the program, with KZT 20 million, around $40,000, offered in prize money for the international competition. Guests included German duo Kamui Cosplay, known for their elaborate costumes and props. Comic-Con began in San Diego in 1970 as a gathering of around 300 comic book and science-fiction fans. It has since developed into a major international pop-culture convention, inspiring events around the world, including Astana’s edition. Comic Con arrived in Kazakhstan in 2019, but the COVID-19 pandemic interrupted its early development. After a four-year hiatus, the festival returned in 2023. Attendance passed 50,000 the following year, when Danish actor Mads Mikkelsen was the main international guest. The festival’s growth has also brought an economic return for the capital. Astana authorities estimated its impact in 2025 at around KZT 3.5 billion, approximately $6.5 million, including spending by visitors outside the event itself. Comic Con is one of a growing number of international events being held in Astana. In the first half of 2025, the city hosted more than 25 such events involving over 120,000 participants from 40 countries. During the same period, Astana received 735,700 tourists, including 177,100 from abroad, according to the city’s Department of Investment and Entrepreneurship Development. For international visitors, Comic Con also presents a side of Kazakhstan far removed from the country’s more familiar association with Silk Road history. Its focus is contemporary pop culture and the global fan communities surrounding it. Final attendance figures for Comic Con Astana 2026 had not been released at the time of publication.