The Impact of Korean Culture on Kazakhstan: Personal Stories and Impressions

In recent years, Korean culture - including K-pop and doramas (dramas) - has gained incredible popularity in Kazakhstan. It has had a significant impact on young people, offering not only entertainment, but also support, motivation, and new opportunities to socialize and express themselves. To better understand how Korean culture is influencing life in Kazakhstan, TCA talked to young people about their stories and experiences. [caption id="attachment_26045" align="aligncenter" width="585"] Image: TCA[/caption] Alua, 22, computer club administrator For me, as an insecure teenager, K-pop and doramas have been a tremendous support and help in shaping my personality. Songs about self-love, with words of encouragement and motivation give many teens a foothold they often can't get from their environment. The doramas teach us and show us that nothing is impossible, that everything is in our hands. They also show young girls what healthy relationships should look like. That's what I love about Korean culture, the lack of gender boundaries and the promotion of healthy attitudes. I think this kind of influence has a great effect on the youth of Kazakhstan. Doramas are television series produced in South Korea and other Asian countries. They cover a wide range of genres: romance, drama, comedy, sci-fi, historical subjects, and more. Doramas are known for their high-quality productions, plot twists, and colorful characters. [caption id="attachment_26046" align="aligncenter" width="585"] Image by Nastya, from the official BTS film festival in Kino Park, Astana[/caption] Nurlan, 19, student at a pedagogical faculty I like Korean culture because of its unconventionality. For example, K-pop groups such as BTS have always fought against male stereotypes and I’m inspired by it. I think it's really great, because in Kazakhstan there are big problems with the perception of gender roles. In addition to male stereotypes, they are also breaking down female stereotypes through female groups like BLACKPINK, who present themselves as confident girls who are not afraid of getting their own way. Also in Kazakhstan, many convenience stores like the Korean 7/11 are opening up where you can eat noodles and tokpoki, and sit with friends, just like in the doramas. I really like it, and I’m happy that Korean trends that are reaching us in Kazakhstan. [caption id="attachment_26049" align="aligncenter" width="585"] Image: TCA[/caption] Sarah, 21, store administrator and student I started getting into Korean culture back in 2010, when my sister showed me the dorama Boys More Beautiful Than Flowers. After that, K-pop and doramas helped me not to get discouraged during difficult moments, offering an interactive culture that nurtured a sense of love and support. Even if it wasn't fashionable then and I was made fun of, K-pop kept me going. Now, however, it’s a worldwide phenomenon, and that’s nothing short of heartwarming. So many people around the world have discovered a whole new genre of music, movies, TV series and things in the Korean media space, such as albums and photocards, fan-sites, merch, and concerts. Doramas and shows like Running Man and Apartment 404 have become my favorite part of celebrity promotion in Korea....