Central Asian Women Recruited Into Georgia’s Surrogacy Market via Social Media

Women from Central Asia are being recruited into Georgia’s surrogacy market through social media, adding a new labor channel to an industry already under pressure from foreign demand and inadequate supervision. A University of Oxford study published in Mobilities identifies Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan in that recruitment chain. The author, Dr. Polina Vlasenko of Oxford’s Centre on Migration, Policy and Society (COMPAS), carried out fieldwork in Kazakhstan and Georgia between 2023 and 2024, drawing on more than 100 interviews across the surrogacy and egg donation market. Georgia has allowed surrogacy since 1997. Under Article 143 of the Law of Georgia on Health Care, in vitro fertilization (IVF) may involve a surrogate mother if a woman does not have a uterus and the couple gives written consent. If a child is born, the couple is recognized as the parents. The donor or surrogate mother has no right to be recognized as a parent. That provision gives intended parents direct legal certainty in Georgia, unlike jurisdictions where legal parenthood may require a separate post-birth court process. For women recruited from Central Asia, the difference is in the hidden parts of the process. Opaque recruitment methods can lead into surveillance-style accommodation, while agents often mediate access to the clinic and to payments that may be delayed or disputed. According to a 2020 statement by Georgia’s Ministry of Justice, 98% of people using surrogacy services in Georgia were foreign-citizen couples, while 100% of surrogate mothers were Georgian-citizen women. Before the war, Chinese nationals accounted for 14% of people pursuing surrogacy in Georgia, and Chinese social media later carried accounts of newborns on flights from Tbilisi to Urumqi. Until Russia’s full-scale invasion of Ukraine in February 2022, Ukraine was considered Europe’s biggest surrogacy hub. By contrast, in December of that year, a Russian law barred foreign clients and stateless people from using the country’s surrogacy system, limiting access to Russian citizens. By 2022, Georgia was already gaining momentum as a reproductive tourism destination, but the war in Ukraine accelerated that rise. As demand grew, recruitment networks began reaching women in Central Asia through social media and private messaging channels. For women recruited from Central Asia, the complexity lies in the online posts and private contacts that turn economic need into pregnancy abroad. Russian-language advertising often uses “surmama,” a shorthand for surrogate mother that now sits inside the market’s online vocabulary. Public posts tied to Georgia programs refer to Tbilisi and Bishkek. Some use Kyrgyz-language wording and hashtags for Kyrgyzstan. The communication network is plentiful in posts yet sparse in detail, as a stack of cash appears in one Instagram post while other accounts use the polished visual language common to fertility advertising online, where smiling young women and clean graphics make paid pregnancy look simple. One Instagram account advertising surrogacy services in Georgia directs users to a WhatsApp number linked to a Kazakhstan-based contact. The account does not establish whether that person recruits women directly or represents a clinic. The WhatsApp profile image offers...