How OYU Fest Became a Portrait of Kazakhstan’s New Music Scene

OYU Fest returned to Almaty’s Pervomaysky Ponds for its fifth-anniversary edition, marking another step in its rise as one of Kazakhstan’s leading contemporary music festivals. Since its launch in 2022, OYU has grown from a local initiative into an important platform for Kazakhstan’s music scene, drawing a wider audience across Central Asia. Kazakhstan has welcomed more international performers in recent years, including Jennifer Lopez, the Backstreet Boys, and Enrique Iglesias. OYU has taken a different approach. It has remained a festival without foreign headliners, keeping contemporary Kazakh music at the center of its program. Instead of competing with large international shows, the festival connects local artists with audiences of different generations and reflects the range and confidence of Kazakhstan’s music scene today. The first OYU Fest took place in the summer of 2022, after the COVID-19 pandemic and the outbreak of the war in Ukraine. Although the festival has never made political statements, it emerged during a period of growing public interest in Kazakhstan’s cultural identity, national language, and domestic music scene. Artists who 15 to 20 years ago were often seen as niche or local performers now draw audiences of tens of thousands across Kazakhstan, including listeners outside ethnic Kazakh communities. OYU 2026 Brings Glastonbury Weather to Kazakhstan’s Coachella This year, OYU expanded to a two-day format for the first time and welcomed several thousand visitors. The lineup brought together emerging artists, Kazakh-language pop performers, indie musicians, rappers, R&B acts, K-pop groups, and long-established singers known to several generations in Kazakhstan. The range of performers showed how far Kazakhstan’s contemporary music scene has developed, from newcomers to established names. The festival opened with torrential rain, recalling OYU’s first edition. At that first festival, strong winds tore down tents. Performers sang on a soaked stage, and audiences danced through the downpour to songs by Zoloto and hits from Kairat Nurtas, one of Kazakhstan’s best-known pop stars. The weather became part of the festival’s identity. This year, forecasts predicted only light showers. Shortly before the festival began, however, Almaty was hit by what felt like a tropical downpour. Visitors arrived at the festival grounds completely soaked, although organizers distributed free rain ponchos at the entrance. People sheltered beneath temporary canopies and joked that OYU, once dubbed Kazakhstan’s Coachella, had unexpectedly become Kazakhstan’s Glastonbury, where rain and muddy ground are part of the experience. The mostly young audience was undeterred. By evening, the rain had eased, and by the time ARO, the fourth performer on the lineup, took the stage, it had stopped. The festival hosts jokingly called him a “rain whisperer,” noting that showers had ended just as he began performing more than once before. On the first day, audiences saw performances by On Alty, Almás, Zakryty Klub, Sadraddin, Kunzharyq, ALPHA, Yenlik, Berkut & Aisha, and others. The second day featured dosm., Ken Dala, abdr., Dequine, Ringo, Orynkhan Rakhimbekov, Roza Rymbaeva, and the independent music association Qazaq Indie. The lineup showed the range of Kazakhstan’s contemporary music scene. Festivalgoers heard Kazakh-language...

Kazakhstan’s Yenlik Brings Her Sound to COLORS

Kazakhstani singer and songwriter Yenlik has made history by becoming the first artist from Kazakhstan to be featured on the international music platform COLORSxSTUDIOS. Founded in Berlin in 2016, COLORSxSTUDIOS, commonly known as COLORS, has grown from a small creative experiment into one of YouTube’s most influential music platforms. Recognized for its minimalist visual style, each performance is filmed against a single-color backdrop without set design or special effects, placing the focus squarely on the music, the voice, and the artist. The channel now counts more than 8.2 million subscribers and over 3.5 billion views, cementing its status as a global tastemaker in contemporary music. Over the years, COLORS has showcased a wide range of talent, from emerging artists to international stars such as Billie Eilish, Drake, Doja Cat, and Joji. The platform describes its mission as an effort to “connect people, countries, and cultures on a creative and emotional level,” framing its global, genre-spanning approach as a form of cultural exchange as much as a musical one. Yenlik’s Voice: Rooted in Culture, Reaching Beyond Borders Yenlik, born Enlik Kurarbek, is one of the most prominent figures in Kazakhstan’s emerging musical wave. Her sound blends alternative pop with modern R&B influences, creating a style that feels both personal and closely tied to her cultural identity. The Kazakh language plays a central role in her work, not as a folkloric reference but as a contemporary form of expression. Her music reflects a broader shift in which Kazakh is increasingly present in global pop contexts without being confined to traditional or ethnic frameworks. Yenlik’s authorial sound, shaped by contemporary production and subtle national influences, is paired with an emotionally restrained vocal delivery that has become her signature. Observers suggest it was this originality that drew the attention of the COLORS curators. Known for prioritizing authenticity over commercial success, the platform seeks artists with strong individuality and a distinctive voice, qualities that align closely with Yenlik’s creative vision. From Rejection to Recognition For Yenlik, the invitation from COLORS marked a long-awaited milestone. She had previously applied to the project without receiving a response, making the eventual outreach from the platform all the more meaningful. “When the invitation came, I was overjoyed and burst into tears,” she recalled. “This project always felt so distant. Two years ago, we submitted an application with no response. And now, COLORS reached out to us first.” The performance was filmed outside Kazakhstan and completed within a few hours. Yenlik was struck by the production’s simplicity, defined by an absence of elaborate sets and large crews, and by the quiet intimacy that has become a hallmark of COLORS. The team fostered a welcoming atmosphere, and she was even able to choose the episode’s background color, which she described as symbolizing “true gentle strength,” a visual reflection of the emotional tone of her performance. Rising Digital Momentum Yenlik’s digital presence has continued to grow steadily, with her music gaining traction among younger audiences on social media. Her songs often circulate...