GSMA M360 Eurasia in Samarkand Highlights Push for Faster Digital Growth
Government officials, telecom executives, investors and startup founders gathered in Samarkand this week for GSMA M360 Eurasia 2026, an event focused on one of the region’s biggest questions: how to turn expanding connectivity into long-term economic growth. Held on May 20-21, the summit brought together policymakers and technology companies to discuss artificial intelligence, 5G deployment, digital public services, investment and startup ecosystems. New data released by the GSMA during the event suggests the mobile industry is becoming an increasingly important economic engine across Eurasia. According to the newly published Mobile Economy Eurasia 2026 report, mobile technologies and services generated $270 billion in economic value across Eurasia in 2025, equivalent to 8.1% of regional GDP. That contribution is projected to reach $300 billion by 2030. Opening the event, John Giusti, Chief Regulatory Officer at the GSMA, said decisions made now on regulation, infrastructure and investment will shape Eurasia’s digital future. “The mobile industry is a powerful driver of growth across Eurasia, contributing around $270 billion to the regional economy today and set to reach $300 billion by 2030,” Giusti said during the keynote session. “Hosting M360 Eurasia in Samarkand is especially fitting. Uzbekistan’s rapid digital progress shows how mobile connectivity can modernize public services, boost productivity and improve lives across the region.” The GSMA report estimates that the mobile ecosystem supported approximately 750,000 jobs across Eurasia in 2025. By 2030, mobile’s economic contribution is expected to grow faster than overall regional GDP growth. Yet expansion remains uneven. Despite wider internet coverage, a significant usage gap persists: nearly 29% of people covered by mobile networks across Eurasia still do not use mobile internet. The report identified affordability, digital literacy and trust as the main barriers. [caption id="attachment_49256" align="aligncenter" width="2560"] Image: ТСА, Sadokat Jalolova[/caption] Uzbekistan’s 5G Push and Why 4G Still Matters One of the summit’s recurring themes was 5G deployment. The GSMA forecasts that by 2030, almost 30% of all mobile connections in Eurasia will use 5G technology. Uzbekistan is expected to exceed that average, with more than 40% of connections projected to run on 5G by the end of the decade. Still, Giusti cautioned against focusing exclusively on next-generation networks. In an interview with The Times of Central Asia, he said maintaining investment in existing technologies remains critical. “I think obviously Uzbekistan is leading in terms of 5G deployment,” Giusti said. “But I think it’s very important that we not lose sight of continued investment in 4G.” “We have a lot of 4G devices out there, and I think LTE is offering a huge amount of opportunity for citizens. So, I think it’s this complementary approach of making sure we invest both in the next generation of technology and continue to facilitate the growth of existing technologies.” His comments reflect a broader debate in emerging digital economies: whether governments and operators should prioritize cutting-edge infrastructure or maximize access through already established networks. For many consumers, especially outside major urban centers, 4G remains the primary gateway to digital services. Digital Services Beyond...
