Opinion: How AI Is Reshaping the Global Image of Nations

Artificial intelligence is rapidly becoming one of the most powerful geopolitical and economic forces in the world. It is changing how countries compete, build influence, and attract investment. Until recently, discussions about Central Asia’s economic development were dominated by infrastructure, energy, logistics, and natural resources. Today, a new layer of competition is emerging: digital influence shaped by AI systems. According to McKinsey, AI could contribute up to $13 trillion to the global economy by 2030. For Central Asia and Kazakhstan, AI development is no longer just a digital transformation agenda; it is directly tied to technological sovereignty, economic resilience, and long-term competitiveness. Who Shapes a Country’s Image in the Age of AI? Digital influence is increasingly determined by how artificial intelligence systems interpret and represent countries. Consider a Singaporean investor asking Gemini about emerging technology markets in Central Asia. A European procurement manager using ChatGPT to identify logistics partners in the region. A journalist turning to Perplexity for insights on Kazakhstan’s fintech ecosystem before writing a report. In each case, AI generates answers based on the data it has been trained on and can access. This creates a new geopolitical reality: those who shape data and content structure ultimately shape how countries are represented globally. Generative AI is already used at a massive scale, with ChatGPT surpassing 900 million weekly active users as of early 2026. As these systems become default information interfaces, the visibility of countries within AI-generated responses is becoming increasingly important. When high-quality, structured, and authoritative content is missing, AI systems rely on outdated information, fragmented sources, and external narratives. In practice, this means that a lack of structured digital presence can directly influence international perception. How Other Countries Are Responding Several countries have already recognized this shift and are actively responding. According to Axios, Israel paid Brad Parscale’s firm $9 million as part of a campaign aimed at shaping how AI platforms portray the country. The United Arab Emirates and Saudi Arabia are investing heavily in AI infrastructure and Arabic-language models, including Gulf-backed data centers, sovereign AI initiatives, and Arabic-first large language models. These efforts go beyond technology development. They represent a broader competition for influence in an information environment where AI-generated responses increasingly shape global understanding. AI Momentum in Kazakhstan In 2025, Kazakhstan was listed among the region’s strongest performers in the Government AI Readiness Index published by Oxford Insights. Kazakh officials cited a ranking of 60th out of 195 countries, while Oxford Insights published a regional report that placed Kazakhstan 58th globally. In either case, it was the highest-ranked of the five Central Asian states and represented a sharp improvement from the previous year. Over the past two years, Kazakhstan has demonstrated rapid progress in artificial intelligence. Venture investment in AI has increased more than fivefold, from $14 million to $73 million. IT service exports surpassed $1 billion in 2025, with later ministry figures putting the total at about $1.14 billion. The Kazakh-linked AI startup Higgsfield AI has also been widely described as Kazakhstan’s...