How Kyrgyzstan’s Fastest-Growing Restaurant Tech Startup Is Revolutionizing Dining
Bishkek has long been known for its vibrant restaurant scene. Now the sector is implementing innovations, making the lives of its customers even easier. Meet Pai, the Kyrgyz startup serving as a digital concierge between restaurants and their customers. “In Kazakhstan, I saw a product where you could pay your bill right at your table with two taps and leave without interacting with the staff. That's when I realized you could build a whole world around this, turning every interaction between a guest and an establishment into a digital experience,” says Ehrlan Zholdosh, CEO and Co-Founder of Pai. Zholdosh is not a newcomer to the industry; his experience in product design and management in Eastern Europe and the Middle East was an asset when launching his own company, Pai. Old Habits Die Hard It’s a universal restaurant experience around the globe when you’re done with your meal and ready for the check – it can take an age to come, and that’s if you can find waitstaff in the first place. Now, with Pai, which essentially turns every table into a payment terminal, this process has been streamlined to the point where it takes only seconds to pay and even leave a tip. The very first MVP (minimum viable product) was launched in Mar 2024. This is when Aibek Nogoev joined as a Co-Founder to completely overhaul the technical side of the product. The co-founder’s team has complementary skillsets — the third Co-Founder, Kairygul Kalbaeva, has over ten years of experience in the restaurant business, which came in handy when onboarding the first customers, as she understands how restaurants operate inside out. As for the Pai team, the majority of its members were hired in ololoPlanet, one of the locations of ololo, the largest chain of tech hubs in Central Asia, where Pai has its offices. Apart from enabling customers to pay faster and more smoothly, Pai aims to build a restaurant super-app that integrates with the ERP systems restaurants use, including customizable loyalty programs. Another strategic benefit for restaurants using Pai is a non-invasive way to collect user data. The Snowball Effect In September, Pai won first place in the country’s largest hackathon, Startup Nation. It may have been tough to onboard customers at the beginning of Pai’s journey, but now there are over 70 active restaurants and more than 100 in the waitlist, with hundreds of thousands of users and a daily turnover in excess of $20,000. Recent changes to Kyrgyz tax legislation linked to the efforts to make the restaurant industry less opaque have been a massive boost as well. The authorities are trying to combat the shadow economy, pushing businesses, including restaurants, to become significantly more transparent, and many in the restaurant industry see Pai as the best solution. Its customer base now includes the majority of the largest restaurant chains in the Kyrgyz Republic, including global franchises. The key challenge lies in its integration with ERP systems, which delivery services usually don’t integrate with. Pai...
