Euronews Expands Central Asian Presence with New Office in Astana

A regional office of the Euronews TV channel has opened in Astana, marking a significant milestone in promoting Kazakhstan internationally. Minister of Culture and Information Aida Balayeva described the development as an important step in showcasing the nation’s cultural heritage, tourism potential, and investment opportunities to a global audience. “The opening of the Euronews office will provide fresh momentum for popularizing Kazakh culture and serve as a platform for intercultural dialogue and innovative solutions,” Balayeva stated. Euronews has a history of collaboration with Kazakhstan, including its role as a media partner for the World Nomad Games held in Astana. The event’s broadcasts reached over 39 million viewers worldwide. Additionally, the channel has produced ten programs spotlighting Kazakhstan’s investment initiatives and cultural heritage. Euronews Chairman Pedro Vargas highlighted the channel’s commitment to narrating Kazakhstan's unique history - from the era of the Kazakh Khanate to its modern status as an independent Republic, which will celebrate 35 years of sovereignty next year. “We aim to inform global audiences about Kazakhstan’s culture, economy, and heritage by creating original TV shows and collaborating with local entrepreneurs and artists,” Vargas stated. A cornerstone of the collaboration is the Euronews Academy project, which will offer training and masterclasses for Kazakh journalists, enhancing the professional expertise of the nation’s media personnel. The channel is already developing 20 new initiatives, including the cultural and artistic program Modern Nomads, the business-focused East-West Connect, and the interview series, Voices from Central Asia.

Tajikistan to Launch Foreign Language TV Channel

On September 1, in a speech dedicated to "Knowledge Day,' Tajik President Emomali Rahmon ordered the creation of a TV channel specializing in teaching children foreign languages. In his emphasis on the the need for  a comprehensive approach to children's development, the president  highlighted the importance of studying sciences, crafts, moral values, modern technologies, and mastering foreign languages. With regard to the latter, special attention will be paid to Russian and English, as well as other foreign languages, to better prepare young people for the modern challenges and demands of both domestic and foreign labor markets. The President also noted the importance of adapting educational programs to meet the current and future needs of these markets. The creation of a TV channel dedicated to teaching foreign languages is part of a broader government strategy to improve the country's educational standards and integration into the global community. Several languages are spoken in Tajikistan. Tajik (a form of Persian) is recognized as the official language, while Russian is recognized as an interethnic language. Uzbek is the third most commonly spoken language and  minority languages include Kyrgyz, Yagnob, Parya, and various forms of Pamiri. The most popular foreign languages amongst students include English and Chinese.