A lot of foreign tourists in Uzbekistan head for fabled Silk Road cities such as Khiva, Bukhara and Samarkand, but some also go to the Alisher Navoi underground station in the Tashkent metro. There, they admire turquoise imagery and a domed ceiling evoking centuries-old Islamic architecture in a Soviet-era transit system used by hundreds of thousands of commuters every day. The subway system in the Uzbek capital is a showcase for Uzbekistan´s internal tourism ambitions, enticing travelers with posters and video advertisements aimed at generating a domestic market alongside international visitors. State and private TV channels pitch trips to historical and pilgrimage sites for local people. [caption id="attachment_20926" align="aligncenter" width="510"] Tourists visit 16th century historical and religious sites in Nurota, an Uzbek town. Photo: TCA, Sadokat Jalolova.[/caption] These are expansionary times for tourism in the Central Asian country, which is loosening visa restrictions and ramping up its image as a leisure destination while Barcelona, Venice and other international tourism heavyweights in Western Europe are under strain. There are challenges: Infrastructure shortcomings, urban pollution, unregulated construction and occasional friction with UNESCO guidelines. Tourism in Uzbekistan is mostly regional, with the vast majority of foreign visitors coming from post-Soviet states. Some 3.5 million foreign tourists entered the country in the first six months of this year, a 13.3% increase over the same period in 2023, according to the national statistics agency. Of those, 3.2 million came from Kyrgyzstan, Tajikistan, Russia, Kazakhstan and Turkmenistan. Smaller numbers came from Türkiye (52,000), China (29,000), India (28,000), South Korea (20,000), Italy (18,000), and other countries. [caption id="attachment_20928" align="aligncenter" width="522"] The Kalon Mosque, Minaret and the Mir-I-Arab Madrasa, Bukhara. Photo: TCA, Stephen M. Bland[/caption] Gil Stein, a professor of ancient Near Eastern studies at the University of Chicago, led a university-affiliated tourist group to explore “the traditional crafts and foods of Central Asia” for two weeks in June. The group traveled mostly in Uzbekistan, following a brisk schedule that included Khiva, Bukhara, Samarkand, Tashkent and the Ferghana Valley – the latter is a fertile, less-touristed region extending into Kyrgyzstan and Tajikistan. Uzbekistan is “preserving cultural heritage as a way of attracting cultural heritage tourism” and the industry caters to “three or four classes of tourist,” including the local market as well as those seeking to visit Islamic holy places and Buddhist heritage sites, Stein said. His group visited workshops, some run by sixth generation artisans, to marvel at weaved silk, hand-forged Damascus steel knives and other products. “Traditional crafts are alive and well” and they are “patronized by modern Uzbeks” as well as foreign tourists, said Stein, who has traveled to Central Asia for years. He described a “broader opening up” in Uzbekistan as it looks to expand international contacts alongside relationships with China and Russia, the big regional powers. Uzbekistan’s tourism revenue was $2.14 billion in 2023, about 2.35% of GDP. Current measures to boost tourism include a $50 million credit line for local tourism organizations, tax exemptions for some industry operators, hotel management courses, and...