Foreign E-Commerce Platforms in Central Asia Face New Tax Burdens
Local business owners argue that foreign marketplaces enjoy unfair competitive advantages. To address this, Central Asian authorities plan to impose new tax requirements. For consumers, this move could mean higher inflation. Unequal Conditions In February, members of Kazakhstan’s Mazhilis highlighted that foreign marketplaces pay four times less in taxes than their local counterparts. Deputies from the Ak Zhol party, which advocates for business interests, have proposed requiring foreign e-commerce platforms to register with Kazakhstan’s tax authorities and pay value-added tax (VAT) on revenue from local buyers. This proposal targets major marketplaces such as Temu, Amazon, and AliExpress. In 2023, foreign marketplaces contributed just 4.8% of their turnover to Kazakhstan’s treasury, leading to an estimated budget shortfall of tens of millions of dollars. By contrast, Kazakhstani marketplaces face a significantly higher fiscal burden, paying an average of 16.3% in taxes. Local entrepreneurs using domestic platforms may pay up to 62% in various fees and levies, lawmakers claim. They argue that this imbalance undermines the competitiveness of local businesses, leading to factory closures and job losses. A study by the Alliance of Technological Companies Qaztech found that 20% of Kazakhstani consumers currently shop exclusively on foreign platforms. Without government intervention, this share could exceed 50% by 2029, resulting in substantial budgetary losses. “Pay Up or Leave” In January, Prime Minister Olzhas Bektenov proposed increasing VAT while reducing social tax and pension contributions for employers. The plan includes raising the basic VAT rate to 16%, though certain businesses may receive exemptions. In March, National Economy Minister Serik Zhumangarin confirmed that the VAT increase would also apply to online marketplaces. “We set rules and laws, and marketplaces must either comply or exit our market. As far as I know, Temu and Pinduoduo have already conditionally registered here and are VAT payers,” Zhumangarin stated. He emphasized that the government is not imposing a special tax on specific platforms but rather enforcing equal treatment across all e-commerce players. Zhumangarin acknowledged that the VAT hike might cause a short-term inflationary spike, estimating an additional 3% increase. Overall inflation, he noted, could return to double digits, reaching 12–14%. Uzbekistan Follows Suit Uzbekistan is also moving to curb foreign e-commerce dominance. Beginning March 20, the country will restrict access to Temu unless the platform registers for tax purposes. Authorities argue that some foreign marketplaces evade national tax regulations, creating unfair competition for local businesses. Uzbek analyst Timurmalik Elmuradov suggests that Temu has two options: establish a subsidiary in Uzbekistan or register as a VAT payer. The Chinese platform’s estimated monthly sales in Uzbekistan amount to $8-9 million. Online marketplaces are a relatively new phenomenon in Uzbekistan, with Temu operating in the country for only about six months. Should foreign e-commerce platforms withdraw, the cost of imported goods could rise by 10-12%. Meanwhile, Kazakhstan has around 50 domestic online marketplaces, though they struggle to compete with larger foreign rivals. While Chinese, Russian, and Western platforms offer a vast selection and lower prices, local businesses emphasize faster and more reliable delivery.
