e-Commerce - The Times Of Central Asia

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Kazakhstan’s E-Commerce Sector Expands Fivefold Since 2020

Kazakhstan’s e-commerce sector reached a volume of approximately KZT 3.2 trillion ($6.2 billion) in 2024, marking a fivefold increase since 2020, according to Deputy Minister of Trade and Integration Aset Nusupov. The announcement was made at the Astana International Trade Forum. Nusupov emphasized that digital trade has become a strategic pillar of Kazakhstan’s economic development, export diversification, and integration into global value chains. “At the end of 2024, e-commerce in Kazakhstan amounted to about KZT 3.2 trillion, with volumes increasing fivefold since 2020,” he stated. “The potential for growth remains high, given our strong digital infrastructure, advanced fintech ecosystem, and more than 8 million young, active users.” E-commerce currently accounts for 14.1% of Kazakhstan’s total retail trade. The Ministry aims to raise this figure to 18.5% by 2029, more than double the current level. Authorities acknowledge that the COVID-19 pandemic served as a major catalyst for growth in the sector, as lockdowns and social distancing measures accelerated the shift toward contactless commerce. Nusupov highlighted the sector’s global trajectory, noting that roughly 30% of the world’s population now shops online. The global e-commerce market is valued at $6.3 trillion as of 2024 and is expected to grow to $8.3 trillion in the coming years. Kazakhstan’s participation in this trend has had tangible economic benefits. According to the deputy minister, the country's trade deficit in services, reflecting a surplus of imports over exports, fell from $3.65 billion in 2016 to $1.81 billion in 2023, partly due to the expansion of e-commerce. To maintain momentum, Kazakhstan has adopted a national plan for e-commerce development through 2027. The strategy prioritizes legislative reform, educational programs, financial support for entrepreneurs, and investment in logistics infrastructure. Legislative initiatives aim to strengthen consumer protection and establish regulatory parity between online and offline retail sectors. Kazakhstan is also engaged in international efforts to expand cross-border e-commerce. Meanwhile, as previously reported by The Times of Central Asia, domestic debates continue over increasing taxation on foreign e-commerce platforms, an issue that has gained traction in recent years.

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Kyrgyzstan Prepares for Rapid Growth in E-Commerce

Speaking at the 11th Bishkek International Finance Forum (BIFF 2025), Prime Minister Adylbek Kasymaliyev stated that Kyrgyzstan is open to cooperation in digital finance, welcomes investment in the banking sector, and seeks to exchange expertise with international partners. Kasymaliyev emphasized that digital transformation is integral to the global sustainable development agenda and that Kyrgyzstan is steadily implementing digital solutions to build a modern, trust-based financial ecosystem. “Today, we stand at the threshold of a new digital era, where data processing technologies are transforming not only the financial system but also the foundations of public administration and socio-economic development. That is why digitalization is a strategic priority of the Kyrgyz Republic’s state policy,” said the head of the Cabinet. Since 2023, Kyrgyzstan has actively promoted a cashless payment system using QR codes integrated with bank cards, e-wallets, and mobile applications. QR code payments have become routine for many citizens. The government is also developing digital platforms to support small and medium-sized businesses and expanding infrastructure for fintech startups. Kasymaliyev noted that the introduction of the digital som will mark a key milestone in the country's digital transformation. “After President Sadyr Japarov signed the law introducing the digital som, the implementation of this strategic initiative began. It will affect virtually all sectors of the economy and represents a significant step in developing the national digital economy,” he said. Banking sector representatives stressed that forums like BIFF are essential not only for advancing electronic finance but also for addressing cybersecurity challenges. The forum has emerged as a platform for discussing innovative strategies to combat digital fraud. Anna Kulashova of the Russian cybersecurity company, Kaspersky Lab, highlighted that the widespread adoption of digital financial technologies also increases exposure to cyber threats. “We are ready to share our knowledge and experience in the field of cybersecurity. We are open to developing cooperation in this area,” she said. Visa representatives praised Kyrgyzstan’s pace of digitalization. According to Visa’s Evgeny Lesnyak, the country is frequently used as a testbed for innovative financial solutions. “In many countries, paying for public transport with contactless methods is still difficult. In Kyrgyzstan, this service has been available for four years via QR codes using Visa cards. That’s rare even in developed markets. We see Kyrgyzstan as a platform for testing innovations. Your solutions are exportable and help launch new services in other countries,” he said. Aibek Kurenkeev, President of the E-Commerce Association and moderator of the forum, told The Times of Central Asia that Kyrgyzstan has gained valuable experience in modernizing its financial system. However, he stressed that rapid technological development requires greater openness and regional knowledge exchange. “We heard engaging presentations on the stock market, Kyrgyzstan’s entry into international capital markets, protection against cyber threats, new payment solutions, and mechanisms such as the self-prohibition system for issuing loans. The forum brought together diverse experts, and I believe we’ve laid a solid foundation for a sustainable, transparent, and inclusive digital future,” he said. Kurenkeev noted that fintech is one of Kyrgyzstan’s...

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Foreign E-Commerce Platforms in Central Asia Face New Tax Burdens

Local business owners argue that foreign marketplaces enjoy unfair competitive advantages. To address this, Central Asian authorities plan to impose new tax requirements. For consumers, this move could mean higher inflation. Unequal Conditions In February, members of Kazakhstan’s Mazhilis highlighted that foreign marketplaces pay four times less in taxes than their local counterparts. Deputies from the Ak Zhol party, which advocates for business interests, have proposed requiring foreign e-commerce platforms to register with Kazakhstan’s tax authorities and pay value-added tax (VAT) on revenue from local buyers. This proposal targets major marketplaces such as Temu, Amazon, and AliExpress. In 2023, foreign marketplaces contributed just 4.8% of their turnover to Kazakhstan’s treasury, leading to an estimated budget shortfall of tens of millions of dollars. By contrast, Kazakhstani marketplaces face a significantly higher fiscal burden, paying an average of 16.3% in taxes. Local entrepreneurs using domestic platforms may pay up to 62% in various fees and levies, lawmakers claim. They argue that this imbalance undermines the competitiveness of local businesses, leading to factory closures and job losses. A study by the Alliance of Technological Companies Qaztech found that 20% of Kazakhstani consumers currently shop exclusively on foreign platforms. Without government intervention, this share could exceed 50% by 2029, resulting in substantial budgetary losses. “Pay Up or Leave” In January, Prime Minister Olzhas Bektenov proposed increasing VAT while reducing social tax and pension contributions for employers. The plan includes raising the basic VAT rate to 16%, though certain businesses may receive exemptions. In March, National Economy Minister Serik Zhumangarin confirmed that the VAT increase would also apply to online marketplaces. “We set rules and laws, and marketplaces must either comply or exit our market. As far as I know, Temu and Pinduoduo have already conditionally registered here and are VAT payers,” Zhumangarin stated. He emphasized that the government is not imposing a special tax on specific platforms but rather enforcing equal treatment across all e-commerce players. Zhumangarin acknowledged that the VAT hike might cause a short-term inflationary spike, estimating an additional 3% increase. Overall inflation, he noted, could return to double digits, reaching 12–14%. Uzbekistan Follows Suit Uzbekistan is also moving to curb foreign e-commerce dominance. Beginning March 20, the country will restrict access to Temu unless the platform registers for tax purposes. Authorities argue that some foreign marketplaces evade national tax regulations, creating unfair competition for local businesses. Uzbek analyst Timurmalik Elmuradov suggests that Temu has two options: establish a subsidiary in Uzbekistan or register as a VAT payer. The Chinese platform’s estimated monthly sales in Uzbekistan amount to $8-9 million. Online marketplaces are a relatively new phenomenon in Uzbekistan, with Temu operating in the country for only about six months. Should foreign e-commerce platforms withdraw, the cost of imported goods could rise by 10-12%. Meanwhile, Kazakhstan has around 50 domestic online marketplaces, though they struggle to compete with larger foreign rivals. While Chinese, Russian, and Western platforms offer a vast selection and lower prices, local businesses emphasize faster and more reliable delivery.

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Kazakhstan and China Set to Expand Trade and E-Commerce

Trade between Kazakhstan and China continues to grow, reaching $43.8 billion in 2024, according to China’s General Administration of Customs. Kazakhstan’s exports to China amounted to $15.8 billion, marking a 9% increase from the previous year. These figures were announced by Han Chunlin, China’s newly appointed ambassador to Kazakhstan, during a meeting with Kazakh Minister of Trade and Integration Arman Shakkaliyev on February 8. “This trend confirms our steady progress toward the ambitious goal of doubling bilateral trade turnover in the near future,” the ambassador stated. Strengthening Trade and E-Commerce Cooperation The meeting focused on expanding Kazakh-Chinese trade and economic cooperation, with particular emphasis on e-commerce platforms. Shakkaliyev highlighted that bilateral trade reached a historic high in 2024 and reaffirmed Kazakhstan’s commitment to diversifying its exports while expanding the range of products supplied to China. He also announced plans for trade and economic missions in 2025, alongside Kazakhstan’s participation in major exhibitions in China. A key discussion point was the development of online trade through leading Chinese e-commerce platforms, including JD.com, Alibaba, and Douyin. Kazakhstan’s Growing Presence in Chinese E-Commerce Alibaba: Launched in 2022, Kazakhstan’s dedicated section on Alibaba now includes 290 domestic companies offering over 7,500 products. Total sales on the platform have already surpassed $260 million. JD.com: In 2023, JD.com opened a Kazakhstan section, featuring over 60 products. Revenue from Kazakhstani goods sold on the platform grew from RMB 1 million in 2023 to RMB 1.3 million in 2024. Kazakhstan’s e-commerce industry has seen rapid growth in recent years. According to the Ministry of Trade and Integration, online transactions from January to November 2024 totaled approximately 3.2 trillion KZT (over $6 billion), accounting for 14.5% of total retail trade. As Kazakhstan strengthens its trade ties with China, digital commerce is expected to play an increasingly important role in bilateral economic relations.

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Kazakhstan’s Digital Exports Expand

Kazakhstan exported $471 million worth of IT services to 95 countries during the first nine months of last year, according to Zhaslan Madiyev, Minister of Digital Development, Innovation and Aerospace Industry (MDDIAI). The primary driver of export revenue in Kazakhstan's IT services market is Astana Hub, the largest international technology park for IT startups in Central Asia, located in the country's capital. Astana Hub is home to over 1,500 companies, including 400 international firms. In 2024, its total revenue reached 620 billion KZT ($1.1 billion), with export revenue amounting to 227 billion KZT ($428 million) across 92 countries. Additionally, the products of JSC "National Information Technologies" (NIT JSC), the operator of Kazakhstan’s “e-government” infrastructure, have also entered global markets. According to Madiyev, NIT JSC’s main exported products include Smart Data Ukimet, Smart Bridge, and Gov.kz: Smart Data Ukimet: An information-analytical platform designed for the secure collection, storage, and analysis of data from government information systems. Smart Bridge: A platform that simplifies integration processes between government agencies and private businesses through a "service showcase" model. Gov.kz: A unified platform for the online resources of government agencies. The export of Kazakhstan’s digital public services (GovTech) reached $2.7 million, with these solutions currently supplied to Tajikistan, Togo, and Sierra Leone. In addition to GovTech, Kazakhstan’s IT exports also include software, computer games, fintech solutions, and marketplaces. Among the largest exporters are five software developers, three computer game companies, one fintech firm, and one marketplace. “Most of the major exporters are foreign companies that have relocated to Kazakhstan, creating new jobs in major cities and regions, as well as contributing to export revenue,” said Madiyev. Kazakhstan has made significant strides in developing its IT infrastructure. The country now boasts 20 regional IT hubs that work closely with Astana Hub, fostering innovation across the nation. Furthermore, Kazakhstan is establishing an international network of IT hubs by opening IT offices in the United States, Saudi Arabia, Singapore, and the United Kingdom. “Kazakhstani startups now have foreign infrastructure to attract investment and expand their export markets,” said Madiyev. The minister also announced the launch of a fund of venture capital funds under the jurisdiction of the International Financial Center Astana (MFCA), based at Astana Hub. This fund, with an expected capital of $1 billion, will finance IT startups in Kazakhstan. As previously reported by The Times of Central Asia, Kazakhstan is home to 12 regional IT hubs that are actively contributing to the country’s growing digital economy.

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eBay Officially Registers for Tax Purposes in Uzbekistan

The American e-commerce giant eBay has officially registered for tax purposes in Uzbekistan, according to UzDaily. As a result, eBay will now pay value-added tax (VAT) on its services in the country. Other global companies, including Netflix, Amazon, Google, Apple, and Zoom, are also registered with Uzbekistan’s special tax office for foreign digital companies. In total, 64 foreign companies are currently complying with the country’s VAT requirements. The Tax Committee of Uzbekistan reported that 61 foreign companies providing electronic services contributed 101.9 billion UZS (approximately $7.89 million USD) in taxes to the national budget between January and September 2024. This represents a 2.1-fold increase compared to the same period in 2023, highlighting the growing importance of foreign digital service providers in Uzbekistan's economy. In December 2024, Uzbekistan introduced new regulations requiring all companies providing e-commerce services to register as legal entities in the country. Despite their tax registrations, major platforms like eBay and Amazon have not yet established physical offices in Uzbekistan, raising questions about their long-term plans for expanding operations in the local market. In related news, The Times of Central Asia previously reported that Binance, one of the world’s largest cryptocurrency exchanges, will officially begin offering services to users in Uzbekistan. This move underscores the country’s growing focus on integrating global digital platforms into its economy. eBay’s registration for VAT in Uzbekistan marks another step in the country’s efforts to regulate and tax the growing digital economy. As more global companies comply with Uzbekistan’s tax requirements, questions remain about whether these platforms will deepen their presence in the country by establishing local offices.