Bridging Continents: Launching the VIMA Art Fair in Cyprus
In the art world, fairs often have a meteoric rise and fall in an oversaturated market of competing events. But every so often, one lands with a quiet, deliberate weight, embedding itself in the soil of its context and revitalizing it. VIMA Art Fair in Limassol, Cyprus, is one such project. Unfolding in a transformed wine warehouse near the sea, VIMA resisted the sterile polish of typical fair venues. Here, the Mediterranean wind mingled with the hum of languages, from Russian to Arabic, Greek, and Turkish, to English. The fair was founded by three Russians who have established themselves in Cyprus - Edgar Gadzhiev, Lara Kotreleva, and Nadezhda Zinovskaya - all of whom have brought a deep well of curatorial and institutional experience from Central Asia, Eurasia, and beyond. The trio have diverse backgrounds: Zinovskaya used to manage Ayarkut, an international art foundation operating across Kazakhstan and Mexico, together with Gadzhiev, who specialized in marketing in the cultural sector. Lara Kotreleva, meanwhile, has a museological background in Moscow and founded Sphere Space, an ongoing research initiative dedicated to architectural heritage in Limassol. To set up the fair, they teamed up with an expert committee comprising the Cypriots Alexandros Diogenous and Tasos Stylianou, co-founders of Limassol Art Walks, and Andre Zivanari, director of the Point Center for Contemporary Art in the capital, Nicosia. Of the 27 participants at the fair, there was an emphasis on the ten Cypriot galleries, commercial, not-for-profit, and artist-run spaces, part of Cyprus’s flourishing contemporary art scene, as well as on a number of Middle Eastern and Greek galleries. The Caucasus also made an appearance, with Georgia’s Window Project (Tbilisi) presenting a thoughtful mix of Georgian and international artists. Their mission centers on bridging generational narratives, with a particular emphasis on promoting emerging Georgian talents alongside an often-overlooked older generation of artists. At VIMA, the gallery highlighted the work of female artists, including Tamar Giorgadze, Sigrid Gloerfelt, Natela Grigalashvili, Tamara K.E., and Anie Toidze. Representing Azerbaijan, pop/off/art (Baku) featured a dynamic selection of artists primarily from the post-Soviet sphere as well as Eastern and Central Europe, showcasing works by Despina Flessa, Andrey Krasulin, and Shamil Shaaev. The mood was easygoing and fresh, but did not shy away from important socio-political themes that are unavoidable on the island, from the Greek-Turkish divide, to the arrival of a number of expats fleeing wars. Through a program of talks and a collateral exhibition, the fair leaned into this complexity and spelled out the necessity of communities coexisting, as well as articulating the desire to create new cultural infrastructure through public and private collaboration. The Times of Central Asia spoke with Edgar Gadzhiev, Lara Kotreleva, and Nadezhda Zinovskaya. [caption id="attachment_32435" align="aligncenter" width="1920"] Portrait of the co-founders of the VIMA Art Fair, Edgar Gadzhiev, Nadezhda Zinovskaya, and Lara Kotrelevaimage; image courtesy of the VIMA Art Fair[/caption] TCA: Why did you choose Cyprus as the location to launch this project? Gadzhiev: It wasn’t a random decision. We conducted long-term research, and it became...
