Life After Relocation: Kazakhstani Inna Baitukenova on the U.S., Blogging, and Building a Business
Kazakh producer and screenwriter Inna Baitukenova, known for projects such as Satash, the documentary Oleg: The Story of Oleg Vidov, and the television series Ana Zhuregi and Taitalas, has opened a new chapter in her professional life since relocating to the U.S. A lawyer by education, she now works as a blogger and is developing her own beauty business in the American market. She spoke with The Times of Central Asia about adapting to life abroad, navigating the U.S. blogging scene, and the challenges and rewards of launching a business as a Kazakhstani immigrant. TCA: Inna, how long have you been living in the U.S.? Inna: My husband and I first came here as tourists in 2018. During that trip, my husband, journalist and film director Tolegen Baitukenov, met an American producer interested in making a documentary exploring potential familial ties between Native Americans and Kazakhs. He signed a contract, and we returned to Kazakhstan. In 2019, he presented the project at the Kazakh pavilion at the Cannes Film Festival. Interest was high, so we decided to change our status from tourists to working residents. We officially moved to the U.S. in 2019. We've now been living here for seven years. TCA: Did you and your husband come on talent visas? Inna: Yes. Initially, we came without our children, just to see how it felt. We liked it, returned home, and began applying for work visas. It wasn’t easy; we even had to obtain approval from the Directors Guild of America. TCA: How long did it take you to adapt? When did you begin to feel at home? Inna: I think we’re still adapting. But the first time I really felt at home was in 2022, after moving from Los Angeles to Orange County. It's a suburb about 90 minutes from LA. I was driving around, and suddenly everything felt familiar: the streets, the houses. That’s when I realized I felt a sense of home. The early days were very tough, but day by day, it got easier. We got used to the environment, improved our English, and started understanding how daily life works here, from utility payments to taxes. At first, we were converting all prices into tenge. When Tolegen started his company in 2019, everything was a challenge; there wasn’t even ChatGPT back then to ask questions. We were googling everything: how to get a license, register a business, and secure a trade name. When I started my own beauty studio in May 2025, I already knew how to rent an office and obtain all the necessary permits. TCA: You seem to have found your footing once you landed a good blogging contract. You now work with major brands, right? Inna: Yes, but blogging wasn't my goal. It happened by accident. I used to keep an Instagram account as a hobby back in Kazakhstan and never thought of it as a platform for making money. But I’ve always loved cosmetology and beauty. One day, I began posting about...
