The Battle to Keep Kazakhstan Reading
Mika’s Books and Pencils was a hole-in-the-wall bookstore in Almaty, but in December 2025, it was forced to vacate its former premises in the center of the city. “The rent was simply too high,” the store’s owner, Elmira Kireyeva, told The Times of Central Asia. Mika’s is not Kazakhstan’s only struggling bookseller. Kireyeva describes the situation for bookstores across the country as “extremely difficult,” even for the large chains. Physical bookstores are firstly threatened by the growth of e-commerce. In 2024, Kazakhstanis purchased over 2.3 million books on Wildberries, a Russian site similar to Amazon. This represented a 52% increase from 2023. But the economic situation is also having an effect. “Taxes have increased, including VAT on books. At the same time, people’s incomes are shrinking, so books are becoming a luxury,” Kireyeva said, noting that books are often printed abroad, which has seen them become a victim of the falling purchasing power of the national currency, the tenge. More worryingly for booksellers is that people are reading less than they once did. This is part of a global phenomenon, particularly among the young. A large share of undergraduate students in the United States claim to have never read a book. British historian Sir Niall Ferguson has recently argued that this decline is evident across the West, while the number of Russians who read at least once a week fell from 49% to 28% between 1994 and 2019. Many believe technology is to blame. “In the age of social media, human attention faces unprecedented competition,” Shyngys Muqan, founder of Mazmundama, a Kazakh-language publisher, told TCA. “Platforms built around short-form video are especially effective because they exploit a basic neurological tendency: the pursuit of dopamine with minimal cognitive effort. Compared to reading, scrolling requires little concentration, imagination, or sustained mental work, yet it delivers immediate emotional reward.” Kireyeva agrees that screens have certainly had an effect. “It’s not just phones; it’s also information overload. People can’t read long texts anymore – social media has trained us to read only short fragments,” she said. [caption id="attachment_42613" align="aligncenter" width="1600"] The classic literature section in Meloman, one of Kazakhstan's largest book chains; image: Joe Luc Barnes[/caption] Kazakhstan has been affected worse than most. According to CEOWorld’s Book Reading Index 2024, Kazakhstanis read less than almost every country in the world. Of the 102 countries surveyed, Kazakhstan ranked 95th, with the average Kazakhstani reading just 2.77 books a year. This was behind every other Central Asian country surveyed (Kyrgyzstan – 3.96; Turkmenistan – 3.18; Tajikistan – 4.01), and far behind Russia (11). The results led one local newspaper to quip that, at this rate, it would take the average Kazakhstani 2.5 years to read the entire Harry Potter series. There are various structural factors which make Kazakhstan a particularly barren zone for readers. The first is geography – people in rural areas are very poorly served, and library collections are small. While Almaty residents spend an average of 2,300 tenge ($4.50) per family per quarter...
