Astana Media Week: AI’s Opportunities and Risks for Journalism
The tenth edition of Astana Media Week is taking place in Kazakhstan's capital from October 14 to 16, with media professionals from Central Asia and other regions discussing how artificial intelligence (AI) is changing journalism. Dzhanibek Suleyev, a veteran Kazakh web publisher, and Alexander Smolin, former editor of Orda.kz, once one of the country's most popular online news outlets, spoke to The Times of Central Asia about how to take advantage of this technological leap while minimizing its risks. A New Revolution in Information Production AI can generate large volumes of content in seconds, but Suleyev argues that the technology cannot replicate a journalist's judgment: finding an original angle, choosing the right person to interview, or persuading them to speak candidly. “I can't say definitively whether the invention of AI is a blessing or a threat. That's a question for philosophers,” he said. Suleyev sees parallels with the advent of online journalism. The media, he noted, have repeatedly adapted to new technology. What once seemed radical – reading news on a computer or phone rather than in a newspaper – quickly became routine. In the process, new professions emerged, including search engine optimization editors, audience analytics specialists, multimedia journalists, and social media editors, while demand for printing and newspaper distribution declined. Online publishing also dramatically lowered the cost of launching a news outlet. “Just as the media's move online in the 2000s did, AI is now reducing the cost of producing information. But there is a fundamental difference between these two revolutions,” Suleyev said. “The first changed how information was produced, distributed, and consumed. The second is also affecting the very process of creating journalistic content.” The Right to Fair Compensation That transformation raises an immediate financial problem: search engines can deliver AI-generated answers without users visiting the websites that originally reported the information. Suleyev says this is costing publishers traffic and advertising revenue. Evidence of declining traffic is already mounting. Google search referrals to more than 2,500 news websites worldwide fell by 33% between November 2024 and November 2025, according to a report by the Reuters Institute for the Study of Journalism. Researchers cautioned, however, that it remains unclear how much of this decline can be attributed directly to AI-generated summaries. On October 12, major publishers, including The New York Times and The Economist, joined a coalition seeking greater control over how AI companies use their content and fair compensation for that use. Suleyev believes such issues must be discussed by the media community and addressed through legislation. Relying on AI Alone Is a Losing Strategy Smolin is more optimistic about AI's practical benefits. Tasks that once took a journalist two hours of searching can now, he said, be completed in minutes. Generating illustrations has also become easier, reducing the need for some in-house design work. “There's a saying I really like: to use artificial intelligence, you need to develop your own intelligence,” Smolin said. “I'm fully in favor of developing AI in the industry, but only in combination...
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