Comic Con Astana 2025: Kazakhstan’s Premier Geek Culture Festival Set to Break Records
Geek culture has become a vibrant facet of Astana’s tourist appeal, and on July 9, the city kicked off the fourth edition of Comic Con Astana, Kazakhstan’s flagship festival for anime, comics, and cosplay. Over the years, festival-goers have become a familiar sight in the capital's summer streets, embodying characters from across the worlds of comics, gaming, and fantasy. While other Central Asian capitals, including Tashkent, have made similar attempts, it is Astana that has succeeded in establishing a sustainable and growing comic convention. The inaugural Comic Con Astana was held in 2019, but subsequent years were disrupted by the COVID-19 pandemic and the political turbulence of 2022. In 2023, however, the festival returned with renewed energy, drawing not only domestic fans but also international guests eager to meet Hollywood actors Michael Rooker and Sean Gunn, known for their roles as Yondu and Kraglin in Guardians of the Galaxy. The guest list also included top Eurasian video bloggers and prominent cosplayers, names that may be unfamiliar to the broader public, but are iconic within the global geek community. That year, organizers reported at least 60,000 attendees. [caption id="attachment_33875" align="aligncenter" width="1280"] Image: TCA[/caption] In 2024, the festival built on that momentum. A major highlight was the appearance of Danish actor Mads Mikkelsen, famed for his portrayal of Hannibal Lecter in the eponymous TV series, whose popularity kept him signing autographs late into the night, well past the scheduled program. He was joined by Canadian actor Percy Hynes White, who had recently risen to prominence through his role in Netflix’s Wednesday. Now, in 2025, Comic Con Astana is aiming to surpass its own benchmarks. [caption id="attachment_33876" align="aligncenter" width="1280"] Image: TCA[/caption] "This year, we decided to scale up and break our own record: two venues, Astana Arena and Barys Arena, and an extended five-day program," said Natalina Abrashkin, general producer of Comic Con Astana. "Every year, Comic Con grows in terms of guests, international stars, and economic impact. In 2025, we expect more than 75,000 attendees, including at least 10,000 foreign tourists." Organizers estimate that each foreign visitor spends around 118,000 KZT ($228) per day. With an average stay of three days, the festival is projected to generate over 3.5 billion KZT (nearly $7 million) in economic activity through accommodation, food, transportation, entertainment, and shopping. This year’s expanded program reflects that ambition. Even the two arenas may struggle to accommodate the crowds expected to attend appearances by three Hollywood stars: Andy Serkis, renowned for his motion-capture roles as Gollum in The Lord of the Rings and Caesar in Planet of the Apes, will headline. He will be joined by Esai Morales (Ozark, Titans, Mission: Impossible, La Bamba) and Scott Adkins (John Wick 4, Doctor Strange, Ip Man 4). Their public sessions are scheduled for the festival’s final weekend. [caption id="attachment_33877" align="aligncenter" width="1832"] Image: TCA[/caption] A central feature of Comic Con Astana remains the cosplay competition. This year, organizers have raised the prize fund to 15 million KZT ($29,000). Cosplay has been a cornerstone...