Opinion: CAMCA: From Regional Connectivity to Cross-Border Innovation
What would it take for a fintech company that succeeds in one CAMCA country to enter another without starting from zero? That question guided a roundtable on the next digital Silk Road at the CAMCA Regional Forum in Baku. The discussion brought together leaders in financial services, investment, and technology from a region spanning Central Asia, the Caucasus, Mongolia, and Afghanistan. As moderator, I wanted to move beyond the broad ambition of regional connectivity and examine what companies need to operate across borders: working payment systems, partnerships, regulatory clarity, and a path to their first customer in a new market. The panel featured Tughra Musayeva, Head of Innovations at PASHA Financial Holding; Jenny Jenish kyzy, Product Owner at MBank Junior and a CAMCA Network member from Kyrgyzstan; Muna Shukurova, Managing Director of Alif in Uzbekistan and a CAMCA Network member from Tajikistan; and Jonathan Low, Founder and Group CEO of Ampyre Group and Biptap. A central theme was financial infrastructure. The speakers explored the potential for pilots using existing platforms to connect CAMCA markets, including cross-border payments, business settlements, digital wallets, and new settlement technologies. Such pilots would require regulators and private companies to work together on defined problems and learn from results. Mr. Low argued that the region has an opportunity to make deliberate choices about the systems it wants to build: “Most regions overregulate before they even know what they're building. CAMCA has an advantage here, it can watch Europe's and ASEAN’s fintech buildout and skip the mistakes instead of repeating them and learn what works. But that only works if you decide what you want first. Regulation should follow the vision, not replace it. And the tool that actually unifies a region this spread out is banking orchestration, new technology stitching fragmented markets into one functioning system.” Expansion also raises a practical question for companies already active in more than one market: which capabilities can travel, and which parts of a product must change? Requirements for licensing, identity checks, anti-money-laundering controls, infrastructure, and consumer behavior differ across countries. Ms Shukurova drew on Alif’s experience of entering other CAMCA markets: “Regional expansion is not a copy-paste exercise. You can replicate technology, risk expertise and operating capabilities, but the product still has to be built around local regulation, infrastructure and customer behavior. The core can travel; the market fit has to be local.” The panel then turned to the role of established financial groups. For a startup, a successful pilot can demonstrate that a solution works. It becomes more valuable when that result helps the company find a partner or customer in its next market. Corporate networks and regional investors can help make that step less costly. Ms Musayeva described the gap between proving a product and expanding it: “In our region, a startup does not scale simply because its technology is scalable. It scales when the ecosystem reduces the cost of entering the next market. Today, a founder who has proven a solution in Tashkent still arrives in...
