Uzbekistan emerged as the Most Desirable Emerging Destination for 2024. For the 23rd year, Wanderlust Travel magazine has invited readers to select their favorite destinations for its annual Reader Travel Awards. This year, 168,000 readers cast more than three million votes across 22 categories recognizing top destinations, tour operators, and tourism brands.
Renowned for its Silk Road heritage, Uzbekistan offers a unique blend of historical and natural attractions. The Wanderlust report highlighted the country’s ancient cities, including Samarkand and Bukhara, as “remarkable time capsules” with Islamic architecture and bustling bazaars. Samarkand’s Registan Square was described as “unmissable.” The report also praised Uzbekistan’s natural landscapes, such as the Kyzylkum Desert and the Aral Sea, which remain lesser-known but equally impressive highlights.
Uzbekistan’s tourism sector is rapidly expanding. Between January and October 2024, the country welcomed 6.5 million foreign visitors, a 17.2% increase compared to the same period in 2023. This growth equates to an additional 951,300 tourists.
In June, a group led by Professor Gil Stein from the University of Chicago toured Uzbekistan for two weeks, visiting cultural hubs such as Khiva, Bukhara, Samarkand, Tashkent, and the Fergana Valley. Professor Stein commended Uzbekistan’s efforts to preserve its rich cultural heritage, noting that the country attracts a diverse range of visitors, including Islamic pilgrims, Buddhist heritage enthusiasts, and cultural heritage tourists.
In 2023, Uzbekistan’s tourism industry generated $2.14 billion, contributing 2.35% of the nation’s GDP. The government is implementing measures to further bolster the sector. These include a $50 million credit line for local tourism businesses, tax exemptions for selected operators, specialized hotel management courses, and an online platform designed to assist tourists in planning their trips.
