Kazakhstan’s Bureau of National Statistics will begin tracking tourist flows in the country’s resort areas using anonymized mobile data, the agency’s head Maksat Turlubaev announced at the Digital Bridge 2025 international forum.
Turlubaev noted that recent amendments to the country’s laws “On State Statistics” and “On Communications” now provide a legal foundation for using anonymized mobile data for statistical purposes, aligning with international best practices. Among the key applications will be the generation of real-time information on domestic and international tourist flows.
Currently, Kazakhstan’s tourism statistics are compiled through surveys of accommodation facilities and households, as well as data from the Border Service of the National Security Committee and the Ministry of Ecology. These traditional methods, however, face limitations, including incomplete coverage, high respondent burden, and delays in data collection.
Following the implementation of the new legislation, a pilot project was launched this summer in partnership with Estonian firm Positium and with support from the World Bank. The initiative analyzed a 5% anonymized sample of data from mobile operator Kcell, covering the period from July 2023 to June 2024, to assess domestic tourist flows. The results far surpassed those of traditional survey methods.
“Mobile data analysis showed that the number of domestic tourists reached 107.6 million, compared to 7.8 million in official statistics,” said Turlubaev. “In the Alakol resort area in southeastern Kazakhstan, mobile data recorded 658,200 visitors, 2.4 times higher than official figures. Mobile data allows us not only to count tourists, but to capture a comprehensive, objective picture of internal mobility and real travel patterns. It accounts for short-term and informal visitors not reflected in traditional methods, highlights seasonal trends, and shows the impact of holidays on tourism activity. This gives us a valuable tool for management, infrastructure planning, and evaluating the economic impact of tourism.”
The methodology Kazakhstan plans to adopt aligns with recommendations from the UN World Tourism Organization (UNWTO) and the International Telecommunication Union (ITU). It offers enhanced accuracy, near real-time analytics, reduced respondent burden, and the capacity to model tourist and migration flows using artificial intelligence.
“This marks a major step in building a modern, digital statistical agency,” Turlubaev added.
As previously reported by The Times of Central Asia, Kazakhstan recorded a 62% rise in tourists from five Arab countries in 2024, reflecting broader efforts to diversify and modernize its tourism sector.
