On December 12, Almaty hosted the winter edition of Day J, a festive gathering titled JingleBendz 2025 that brought together journalists, public relations specialists, editors, bloggers, and communications professionals from across the country.
This year, organizers chose a “Multiverse” theme. Guests arrived dressed as characters from Disney films, anime, and Soviet era cartoons, giving the evening a playful, informal atmosphere.
Beyond the entertainment, JingleBendz 2025 served a familiar role in the communications community, a year end moment to take stock of professional milestones and recognize standout work. Informal awards were presented to individuals and teams across several categories.
The event was supported by partners and sponsors including Yandex Qazaqstan (general sponsor), Oriflame, KAZ Minerals, First Brewery (Heineken), RG Brands (Salaam Premium Cola), and the VNV Club.
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Awards and winners at JingleBendz 2025:
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Wisest Advisor: Aibar Olzhai, OSCE consultant on national communications in Kazakhstan
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Most Useful Media Outlet of 2025: Digital Business editorial team, led by Vitali Valianiuk (collective nomination from Yandex Qazaqstan)
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Most Determined Media Manager: Samal Ibrayeva, founder of Ulysmedia and National Business
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Most Productive Editor in Chief: Saida Suleeva, Tribune
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Most Responsive Journalist: Nazira Darimbet
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Grand Prix, Most Popular Expert: Dosym Satpayev, political scientist, publicist, and publisher
Media support was provided by Times of Central Asia, Tribune, BesMedia, Kapital, Zakon.kz, Kursiv, Shishkin_like, National Business, BlueScreen, Profit, Finratings, CheckPoint, newtimes.kz, and aleminform.kz.
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Day J and JingleBendz are held twice a year in Almaty, Astana, and regional centers. Now in its 11th year, the initiative has become a key platform for informal networking, partnership building, and recognition within the communications sector. It also functions as a testing ground for new ways of connecting media outlets, public relations agencies, and brands.
