Switzerland Backs Winter Tourism Development in Kyrgyzstan
Switzerland is providing practical support to Kyrgyzstan in developing its winter tourism sector, with a strong focus on training professional staff. A program for ski instructor training is currently underway in the city of Karakol, Issyk-Kul region, with Swiss backing.
Switzerland’s ambassador to Kyrgyzstan, Sirocco Meserli, recently visited a cross-country skiing training session, a sport that has seen systematic development in Kyrgyzstan since 2022.
According to Swiss diplomats, specialists from Switzerland have arrived to train Kyrgyz instructors and sports school coaches in modern international methods tailored for children, adults, and tourists.
The initiative is part of the Sustainable Winter Tourism project, funded by the Swiss government. The final stage of this year’s training sessions with Swiss experts is currently taking place.

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Meserli stated that the program covers skiing techniques, instructional methods, tourist engagement, and safety protocols.
“Infrastructure development is important, but qualified personnel who can provide a high level of service and a positive tourist experience play a decisive role,” he said.
The project introduces international training standards for instructors at the Admission, Aspirant, and Instructor levels, commonly used in alpine skiing and snowboarding training globally.
The Swiss side has emphasized the project’s long-term goals: not only to train instructors but also to lay the foundation for winter sports as a sustainable economic sector, fostering growth in tourist traffic, job creation, and service offerings during the winter season.

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Kyrgyz experts see high potential in this area. Approximately 94% of Kyrgyzstan’s territory is mountainous, and new ski resorts are actively being developed across the country.
“Skiing is becoming popular. Young people are eager to learn. All instructors speak Kyrgyz, Russian, and English, and demand for training has grown significantly,” ski instructor Daniyar Toichbek told The Times of Central Asia.
Karakol remains Kyrgyzstan’s primary ski destination. During the winter season, numerous rental shops operate in the city, where a full set of ski equipment can be rented for about $35, making winter recreation accessible to both locals and international visitors.
