A meeting in Geneva has set the stage for closer cooperation between Tajikistan and leading Swiss tourism organizations to promote its tourism potential internationally.
Expanding Tajikistan’s global presence
Deputy Chairman of the Tajik Tourism Development Committee Ziyodullo Salimzoda and Tajik Ambassador to Switzerland Sharaf Sheralizoda held talks with Geneva Tourism Office Director General Adrien Genier, as well as executives from Swiss companies Trade Wings Voyages and Executive Travel.
Discussions focused on increasing Tajikistan’s visibility in the global tourism market. Proposals included organizing presentations of Tajik tourist routes in Switzerland, launching advertising campaigns, and participating in specialized international tourism events.
Tourism as an economic driver
Both sides emphasized the importance of attracting foreign investment to modernize tourism infrastructure, develop the hotel sector, and create jobs.
“Tajikistan is known for its unique nature and hospitality, as well as the legendary Pamir Highway, one of the highest and most picturesque roads in the world,” noted Primus Publishing, a Swiss media outlet specializing in travel content.
Officials expressed confidence that cooperation with Swiss partners will help increase foreign traveler interest in Tajikistan and strengthen bilateral economic ties.
Partners with global expertise
Trade Wings Voyages is a well established Swiss travel company offering premium business and leisure services worldwide. Executive Travel, based in Geneva, specializes in customized itineraries and full-service travel arrangements.
Both companies have signaled their readiness to include Tajikistan in their travel programs and promote it across the European market.
Following the meeting, participants agreed to pursue long-term initiatives, including cultural exchanges and joint promotional campaigns. This partnership could mark a shift from isolated marketing efforts to a coordinated, sustained promotion of Tajikistan as a distinctive destination for international travelers.
