When Begaiym Zamirbek left her job at the Institute for War & Peace Reporting (IWPR), where everything was stable and predictable, she dove into the significantly riskier world of startups with her new venture, Yessa. That’s how her path of entrepreneurship began, which led her to Vietnam.
Yessa supplies audio erotic entertainment for women, like companies including Quinn and Femtasy. Both boast a vast audience and have raised over $3 Million in investments. Quinn is based in the U.S., and its European counterpart, Femtasy, operates out of Berlin. Neither are available in languages other than English, French, and Deutsch, however. But Yessa is trying to fix that by making audio erotica for women available in other languages.
My previous partner “did things in bed that I agreed to unconditionally. I didn’t even know I had a choice,” Zamirbek told TCA. “I came out of that relationship traumatized and didn’t realize, but after the breakup, any thought of sex made me feel disgusted. I accidentally came across an audio where the men were caring, tender and asked for my consent for literally everything. I thought that if such audios exist, then there must be such partners in reality. And I was not mistaken. I regretted that all such content was in English, and then I thought that Russian-speaking women also need such things.”Apart from her full-time job at IWPR, Zamirbek is a seasoned podcast host. Her podcast, Second Shift, which she has been co-hosting for five years, was the first feminist podcast in Kyrgyzstan and quickly became one of the most popular ones. That experience set her on the path toward the launch of her audio company.
During the COVID-19 pandemic, Zamirbek spent a lot of time at home listening to erotica in English, which piqued her interest in exploring her desires and going on dates. In 2024, inspired by TikTok, where more and more women were openly discussing the intimate details of their relationships, she began implementing her startup idea. After seeking advice from a venture capital professional and completing the Y Combinator’s Startup School, Zamirbek started looking for a tech co-founder.
“We met at the March 8 march for women’s rights in Bishkek. Anna Karamurzina came up to say ‘hello’ because she knew of me. She had worked in IT for over twelve years, and I came to her with an offer to build a startup just when she needed a job. Since August 2024, we’ve been the co-founders of the Yessa app.”
The ex-IWPR Program Manager for Central Asia began her journey in the startup ecosystem by participating in the Startup Nation hackathon as the Co-Founder of Yessa in September 2024, where she was awarded a special prize as the strongest startups chosen from over 40 teams.
Zamirbek soon realized that she needed resources and expertise to scale Yessa and followed the path of one of the Kyrgyz founders of Antler, one of the leading global accelerators backing early-stage companies with offices worldwide. With the help of several Antler alumni based in Vietnam, she was been accepted to the VN7 cohort in Ho Chi Minh. 2024 was a record year for the Kyrgyz Republic, which saw four companies admitted to Antler: Yessa, Admitted, Chef Vision AI, and Baby Guide. Zamirbek finished the program at Antler Vietnam and, at her first attempt, received $110,000 in investment.
“Everything related to sex is usually directed at the desires of the man,” she told TCA. “It’s not customary in Central Asian countries to talk about what a woman wants. I think that’s why our idea has caught on.”
The Yessa app is set to be released in the coming month with the goal of providing an audio alternative to often violent male-centric experiences and helping women to reclaim pleasure.
“As long as there is a product where access to women’s bodies is bought, we’ll have problems with violence,” Zamirbek says. “Women will be seen as objects and treated as commodities. That’s one of the reasons why I wanted to create a sexual world where access to bodies is not purchased.”
