Russian E-Commerce Giant Wildberries Heads for Tajikistan, Turkmenistan


The founder of the Russian e-commerce platform Wildberries Tatyana Bakalchuk has mentioned in an interview with RIA Novosti that the company is planning on entering the Tajikistan and Turkmenistan markets.

“We recognize that we must increase the geographic area in which we operate in order to sustain [our] growth rate. First, we are examining the bordering nations. We are already present throughout the nations that make up the EAEU (Eurasian Economic Union). We are now heading to the CIS (Commonwealth of Independent States) nations; for instance, we will be entering the market of Tajikistan and Turkmenistan,” Bakalchuk said.

Furthermore, RIA cited Bakalchuk as saying that the organization is presently attempting to establish a logistics network in Azerbaijan. “The Persian Gulf nations and the UAE market both pique our interest. Representatives from the Middle East, for instance, attended the forum ‘Russia – Islamic World’ in May, and many of them showed interest in our work. Thus, we will carefully consider the UAE and the Persian Gulf countries in this regard. We have already begun negotiations with a few nations.”

Wildberries currently operates in Uzbekistan, Kyrgyzstan, Belarus, Kazakhstan, and Russia. The company is an international online store that sells clothing, footwear, electronics, home furnishings and other items across thousands of categories. As of April 2023 it was the ninth-most visited e-commerce portal in the world, according to Statista data. The company was established in Russia in 2004 by husband-and-wife team Vladislav and Tatyana Bakalchuk.