A regional office of the Euronews TV channel has opened in Astana, marking a significant milestone in promoting Kazakhstan internationally. Minister of Culture and Information Aida Balayeva described the development as an important step in showcasing the nation’s cultural heritage, tourism potential, and investment opportunities to a global audience.
“The opening of the Euronews office will provide fresh momentum for popularizing Kazakh culture and serve as a platform for intercultural dialogue and innovative solutions,” Balayeva stated.
Euronews has a history of collaboration with Kazakhstan, including its role as a media partner for the World Nomad Games held in Astana. The event’s broadcasts reached over 39 million viewers worldwide. Additionally, the channel has produced ten programs spotlighting Kazakhstan’s investment initiatives and cultural heritage.
Euronews Chairman Pedro Vargas highlighted the channel’s commitment to narrating Kazakhstan’s unique history – from the era of the Kazakh Khanate to its modern status as an independent Republic, which will celebrate 35 years of sovereignty next year. “We aim to inform global audiences about Kazakhstan’s culture, economy, and heritage by creating original TV shows and collaborating with local entrepreneurs and artists,” Vargas stated.
A cornerstone of the collaboration is the Euronews Academy project, which will offer training and masterclasses for Kazakh journalists, enhancing the professional expertise of the nation’s media personnel.
The channel is already developing 20 new initiatives, including the cultural and artistic program Modern Nomads, the business-focused East-West Connect, and the interview series, Voices from Central Asia.
