Kazakh garment retailers switching to import substitution

ASTANA (TCA) — The volatility of the Kazakh national currency, the tenge, has made local retailers of imported clothing to gradually switch to selling domestically produced garment. As part of this trend, the first store selling women’s and children’s clothing and jewelry made by Kazakhstani designers has been opened in the capital Astana with the support of the Atameken National Chamber of Entrepreneurs of Kazakhstan, the Chamber reported on its website.

The owners of the “Fashion Park” store, Zhanar Suleimenova and Aliya Abdibaitova, said that today the demand for fashion products which are produced in Kazakhstan is quite stable.

“We were selling imported brands. Now due to the fact that the dollar exchange rate has increased, prices (for imported goods) have risen. However, we observed that there is an interest in products made by Kazakh producers,” said Zhanar Abdibaitova.

The store’s geography of clothing deliveries includes Almaty, Astana, Aktau, Atyrau, and Shymkent.

Representatives of fashion brands whose clothes are already exhibited in the store are optimistic about the prospects of Kazakhstan’s fashion industry. “We call upon all our compatriots to choose goods made in Kazakhstan, because it is developing our industry, is really nice and affordable,” said the young Kazakhstani designer Minaya Elgondy.

On March 5, Kazakhstan’s first “Brand of Nation” food market opened in Astana, which sells domestically-produced food only.

Sergey Kwan


Sergey Kwan has worked for The Times of Central Asia as a journalist, translator and editor since its foundation in March 1999. Prior to this, from 1996-1997, he worked as a translator at The Kyrgyzstan Chronicle, and from 1997-1999, as a translator at The Central Asian Post.
Kwan studied at the Bishkek Polytechnic Institute from 1990-1994, before completing his training in print journalism in Denmark.

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