Kazakhstan’s fashion industry is rapidly growing, and increasingly, attracting global attention. Within its dynamic environment, new faces, talented designers, and unique projects are emerging which promise to elevate its international status.
One such talent is Mehrdad Mozart, a professional model with a wealth of international experience, now living and working in Kazakhstan. Originally from Iran, Mehrdad has enjoyed a chequered career from playing in a rock band to hosting radio & TV shows, and from acting in commercials and movies to judging modeling and talent shows. A model since 2009, he has worked with several global brands including Dolce & Gabbana, Versace and Gucci, and has mentored young people entering the profession.
In an exclusive interview with TCA, Mehrdad spoke about his modeling career, his perception of the fashion industry in Kazakhstan, and his personal aspirations.
photo: mehrdadmozart.com -Mehrdad Mozart
TCA: What inspired you to enter the fashion industry?
I think the allure of fashion itself inspired me. I used to get lost in magazines, dreaming of becoming a model and representing high-end brands. Fashion TV became a regular escape, where I absorbed every detail and admired the work of iconic male models like David Gandy, Sean O’Pry, and Tyson Beckford.The influence of legendary brands like Tom Ford, Dior, Hermès, Burberry, and D&G played a huge role in shaping my aspirations. They were the very definition of style and sophistication, fueling my desire to be a part of that world.
TCA: How did you get into modeling?
My modeling career began when I moved to Malaysia. I didn’t have a portfolio or any connections, so I joined a Facebook group for talents, most of whom were working as extras in films and commercials. That gave me my first break and after a slow start, my modest portfolio eventually caught the attention of talent directors, photographers, stylists, and then, modeling agencies.
TCA: What challenges have you had to overcome to get to where you are now?
In the beginning, breaking into the industry was challenging. I faced constant rejections from modeling agencies, had no connections, and had to deal with criticism. Staying in shape required intense discipline, and coping with the competitive, high-pressure environment was tough. Unfortunately, diversity remains a significant issue in the fashion world. Middle Eastern models, in particular, encounter additional barriers, making it even more difficult to succeed. Given these challenges, perseverance and determination proved essential to navigating and eventually thriving in this demanding industry.
photo:mehrdadmozart.com -the catwalk
TCA: You now live in Kazakhstan: What are your initial impressions of its fashion industry?
I had heard of renowned Kazakh designers such as Aigerim Akenova and Aida Kaumenova. However, when I first arrived in the capital city, Astana, the fashion scene still felt fairly underdeveloped, with little activity apart from the odd fashion show or commercial shoot. Almaty however, is a different story. The fashion industry here is vibrant and rapidly expanding. Since moving to the city, I’ve become acquainted with other incredibly talented local designers and brands, including Zhsaken, Abzal Seidin, Rassul Social, Zardozi and Howe. Within a short time, I’ve worked on several projects, which illustrates Almaty’s dynamic and active approach to fashion.
TCA: How do fashion and modeling in Kazakhstan compare with other countries where you have worked?
The development of contemporary fashion in Kazakhstan has been slower than elsewhere, perhaps due to the country’s smaller population, location and environment. However, despite being a smaller, the market is thriving. Many local brands are high-quality and have garnered a strong fan base. I recently attended the latest Visa Fashion Week in Almaty which was exceptionally well-executed. People in Kazakhstan, especially the younger generation and Kazakh women, are highly attentive to their appearance and style. Kazakh fashion is most definitely on the rise.
TCA: How would you rate commercial advertising in Kazakhstan?
Based on personal experience, the advertising industry in Kazakhstan seems more advanced than the fashion sector. Local productions on which I’ve worked, have been that handled with impressive professionalism, from makeup and wardrobe, to set design and equipment, and with a level of expertise on par with projects I’ve done in Southeast Asia. The creativity and execution of concepts in Kazakh advertising are particularly noteworthy, making it a strong and competitive industry that’s ahead of fashion in terms of development and influence.
TCA: What trends in fashion and advertising in Kazakhstan inspire or surprise you?
Kazakh people have a strong love for their culture, and it’s inspiring to see that reflected in fashion where traditional elements are blended with modern design. Events like Central Asia Fashion and Visa Fashion Week in Almaty are great platforms for local designers to showcase their work and connect with international markets. In advertising, there’s a clear focus on building emotional connections between brands and consumers, and I see a lot of creativity here that again, resonates with local culture.
TCA: Is there potential for wider, international recognition of Kazakhstan’s fashion industry?
Absolutely; especially with regard to the growing global interest in diverse and unique cultural aesthetics. Partnering with well-known international designers or brands, and regularly participating in major fashion weeks like Paris, Milan, and New York, will help Kazakh designers gain more visibility and credibility. Incorporating traditional elements, such as textiles and craftsmanship, into modern designs can create a distinct identity. However, to secure international recognition for Kazakh designers and exploit their full potential, more investment and attention is required from both the government and the industry in improving the infrastructure, international trade, and training.
TCA: Do you have any specific projects that you would personally like to realize in Kazakhstan?
When I first arrived in Astana, I thought about starting my own fashion academy, but given the weak industry there, it didn’t make sense. Now that I’m in Almaty, I’m gathering information to see whether it’s feasible here. If so, I plan to run a modeling agency alongside the academy.
TCA: What advice do you have for young designers and models starting out in the fashion industry in Kazakhstan?
To young models, I’d say be punctual, well-prepared, and have a strong work ethic and positive attitude. Remember your reputation travels faster than you can imagine in the fashion industry! Don’t be afraid of criticism or rejection and don’t give up at the first hurdle. Invest in a good portfolio: Your portfolio is your brand, your loudest voice in a crowded competitive environment. Attend events, castings, and fashion shows, and take good care of your health, both body and mind.
To young designers, I suggest thinking internationally while embracing your Kazakh culture to create a unique identity. It’s great to be inspired by others, but your work should be distinctive at first glance. Collaboration can open up opportunities. Use high-quality materials to gain credibility, and attract a loyal customer base for they’ll be your best word-of-mouth form of advertising. Do not forget that the fashion industry is constantly evolving, so stay informed about global trends, be adaptable, and always open to learning new skills and techniques.
TCA: Finally, at this stage in your career, what are your future goals?
One of my key aspirations is to act in movies here in Kazakhstan. It’s a significant item on my bucket list and I am confident that with dedication and hard work, I will have the opportunity to contribute to the country’s vibrant and growing film industry.
