Kazakhstan advances as a new world tourism destination

ASTANA (TCA) — According to preliminary data for 2018, more than 8.4 million foreigners visited Kazakhstan, which is 10.2% more compared to 2017 and an increase of 32% compared to 2015. In 2018 the inbound tourism grew by 10% and domestic tourism — by 5%, Chairman of the Board of Kazakh Tourism JSC Rashid Kuzembayev said in an exclusive interview with PrimeMinister.kz.

The tourists come primarily from such countries as the UAE (50%), India (49%), Malaysia (44%), Hong Kong (22%), Poland (16%), South Korea (15%) and the US (5.8%). At the same time, the number of visits by citizens of Germany, Great Britain and a number of other countries remained at the same level.

“The state program for the development of tourism consists of six main directions for the formation and promotion of tourist destinations. In the draft state program, we reflected the main provisions of the strategy for promoting the tourism brand of Kazakhstan. The adoption of this document will enable the systematic promotion of Kazakhstan as a new tourist destination on the world tourism map,” said Kuzembayev.

“The promotion strategy consists of three stages. At the first stage, the national tourism brand and sub-brands will be actively promoted with a focus on the first two groups of target countries. On the second — the focus will be on advertising key tourist products. And the third stage involves active work with promising markets and the expansion of target countries,” Kuzembayev said.

In 2018 the Ministry of Culture and Sports, together with JSC Kazakh Tourism National Company and regional state administrations, selected the most significant tourist sites and formed the Tourist Map of Kazakhstan, which included 60 objects and destinations.

Sergey Kwan

TCA