TASHKENT (TCA) — The Embassy of Uzbekistan in the UK recently held an annual summer reception to present the country’s cultural, gastronomic and tourist potential to British travel companies and the media, the Jahon information agency reported.
The Royal Literary Society of Great Britain included Samarkand in the modern wonders of the world list, recommended as “once in a lifetime experience”. The event’s organizers in London – the Uzbek diplomatic mission, the British-Uzbek Society and the Publishing House Dinara & Co. offered their guests a vision of Uzbekistan’s wonders.
The event gathered more than 200 parliamentarians, diplomats, representatives of ministries, departments and tourism organizations, cultural workers and artists, journalists from leading British media and publishing houses. At the opening, they were greeted by Zh. Safarov, the adviser of the Embassy of Uzbekistan in London, Christopher Allan, the Ambassador of the United Kingdom in Tashkent, Shirin Akiner, the current Chairman of the British-Uzbek Society, and Hartley Booth, her predecessor, former Deputy Foreign Minister.
A culinary show was a continuation of the presentation of “365 Days of the Sun” book from the Welcome to Uzbekistan series, which will include luxury books about the country’s culture, art and tourism potential. The book, published by Dinara & Co. with the support of JSC Uzbekneftegaz, presents a new look at Uzbekistan’s national cuisine, telling about recipes, legends, lifestyle, traditions of hospitality and picturesque corners of the country.
The first issue of the new Visit Uzbekistan magazine was also presented during the event. It was designed to acquaint the international community with Uzbekistan’s investment, cultural and tourist potential. The first and only glossy magazine published for tourists and business travelers in Uzbekistan will tell about trends in the economy and business, events in the country’s social and cultural life, art, gastronomy, traditions, heritage, and people.
Travel agencies’ representatives present at the event noted a significant increase in travel of British to Uzbekistan – a growth of 34% since the beginning of 2017.
